Digital Growth & Optimization Manager

S&P Global Inc.; City of Westminster; Presencial; GBP 65 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health & Wellness benefits

Flexible downtime

Continuous learning opportunities

Retirement planning & education

Resumo da oferta

S&P Global Energy is seeking a seasoned digital marketing professional to translate our digital strategy into prioritised website enhancements, optimise journeys, and drive lead generation. You will collaborate with UX, development and governance teams to deliver accessible improvements aligned with brand standards.

In this role, you will lead CRO initiatives, manage paid campaigns across Google and LinkedIn, and optimise SEO and AI-powered search to improve discoverability and engagement while

Qualificações

• 5+ years of relevant experience in digital marketing, website optimisation, CRO and paid advertising.
• Experience with paid search and paid social campaigns (Google Ads, LinkedIn Campaign Manager).
• Strong understanding of SEO, GEO and AI-powered search.

Responsabilidades

• Translate digital strategy into prioritised website enhancements with KPIs.
• Collaborate with UX, development and governance teams to deliver accessible improvements.
• Lead performance analysis, AB testing and experimentation to optimise journeys and conversions.
• Manage paid media campaigns and optimise audiences, creative and landing pages for ROI.

Conhecimentos

Digital marketing

Website optimisation

CRO / A/B testing

SEO

Paid advertising

Adobe Analytics

Adobe Journey Analytics

CRM / marketing automation

Formação académica

Marketing or Business degree

Ferramentas

Adobe Experience Manager

Adobe Analytics

Google Ads

LinkedIn Campaign Manager

Workfront

Tag Management tools

Descrição da oferta de emprego

S&P Global Energy is seeking a seasoned digital marketing professional to translate our digital strategy into prioritised website enhancements, optimise journeys, and drive lead generation. You will collaborate with UX, development and governance teams to deliver accessible improvements aligned with brand standards.

In this role, you will lead CRO initiatives, manage paid campaigns across Google and LinkedIn, and optimise SEO and AI-powered search to improve discoverability and engagement while