Digital Marketing Manager

JR United Kingdom; Cheadle; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

An established industry player is seeking a passionate Digital Marketing Manager to spearhead paid media strategies. This hybrid role offers the chance to work within a dynamic team, driving visibility and lead generation on a global scale. With a focus on collaboration and innovation, you'll manage budgets, optimize campaigns, and engage with stakeholders to achieve high-impact results. If you thrive in fast-paced environments and have a strong background in digital performance marketing, this opportunity could be your next career milestone.

Qualifications

• 5+ years' experience in digital marketing, especially in paid media.
• Proven track record in demand generation strategies.

Responsibilities

• Develop and manage global paid media strategy for mid-market and enterprise.
• Monitor performance metrics using tools like Google Ads and Analytics.

Skills

Digital Performance Marketing

Paid Media Strategy

Google Ads

Microsoft Ads

LinkedIn Advertising

Meta Advertising

Analytical Skills

Stakeholder Communication

Project Management

Tools

Google Analytics

Looker

Salesforce

Job description

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Digital Marketing Manager - Paid Media | Global B2B Technology Leader | Hybrid (Cheadle, Manchester - 3 days per week)

Mid-Market & Enterprise | Strategic Growth Role

• £65-75k salary plus bonus and benefits
• Hybrid working with flexibility (Cheadle and other locations considered)
• High-impact role within a collaborative and innovative global marketing team
• Opportunities for career progression in a growing digital department

Are you a performance-driven digital marketer with a passion for paid media? This is your chance to join a high-performing team within a globally recognised B2B Technology organisation that is shaping the future of digital engagement across multiple markets.

We are recruiting on behalf of a multinational enterprise that's undergoing significant growth across its mid-market and enterprise segments. They're seeking an experienced Digital Marketing Manager to lead and execute paid media strategy that drives visibility, lead generation, and business performance on a global scale.

About the Role for Paid Digital Manager

Reporting to the Director of Digital Demand, you'll play a key role in building and optimising digital media campaigns across a range of paid channels including SEM/PPC, Display, Programmatic, Paid Social, and Affiliate. You'll work closely with agency partners, regional field teams, SEO specialists, and content creators to ensure strategic alignment and commercial impact.

Key Responsibilities for Paid Digital Manager:

• Develop and own the global paid media strategy for mid-market and enterprise segments
• Manage budgets across multiple digital channels to maximise ROI and performance
• Lead testing and experimentation across platforms, formats, and creative
• Partner with internal and external stakeholders to optimise landing pages, copy, and user experience
• Own agency relationships and ensure delivery against KPIs and timelines
• Monitor performance metrics across the full marketing funnel, using tools such as Google Ads, Analytics, Looker, and Salesforce
• Identify opportunities to expand into new regions and digital channels
• Ensure compliance with all relevant internal and external policies

What We're Looking For - Paid Digital Manager

• 5+ years' experience in digital performance marketing
• Experience working in global B2B Technology organisations
• Proven track record of building demand generation strategies and optimising lead quality
• Deep knowledge of paid channels (Google Ads, Microsoft Ads, LinkedIn, Meta, etc.)
• Experience managing media agencies and vendor relationships
• Analytical mindset with strong reporting and data interpretation skills
• Excellent stakeholder communication and project management capabilities
• Experience with international campaign execution and localisation
• Agile marketing or project experience would be a plus

This is an exciting opportunity for someone who thrives in a fast-paced, international environment and is passionate about using digital strategy to drive real business outcomes.