Digital Marketing Manager

SF Recruitment; Birmingham; On-site; GBP 40,000 - 55,000; Full time

Job summary

A start-up in Birmingham is seeking a Digital Marketing Manager to shape and execute their marketing strategy ahead of a product launch. This role involves managing campaigns, collaborating with agencies, and overseeing branding and public relations efforts. The ideal candidate will have strong digital marketing expertise and project management skills, and will report directly to the CEO.

Qualifications

• Strong understanding of digital marketing principles.
• Excellent project management skills.
• Effective communication skills.

Responsibilities

• Plan and execute marketing campaigns across multiple channels.
• Manage social media platforms and engage with the audience.
• Coordinate the creation of content for various marketing channels.

Skills

Marketing Expertise

Project Management

Communication Skills

Analytical Skills

Adaptability

Tools

HubSpot

Shopify

CRM Systems

Job description

SF Recruitment is currently supporting a start-up business based in Birmingham to recruit a Digital Marketing Manager in the run up to their product launch. You will work with the CEO and be a key part in helping shape this companies marketing strategy and efforts, and support in launching an innovative and revolutionary product into the US and wider markets.

Job Description: As the Digital Marketing Manager, you will be instrumental in shaping and executing the company's marketing strategy. Your role will cover a wide range of marketing activities, ensuring cohesive and effective campaigns across various platforms.

Key Responsibilities:
- Campaign Coordination: Plan and execute marketing campaigns across multiple channels, including social media, email, website, and traditional media.
- Agency Liaison: Collaborate with external agencies to manage paid advertising campaigns and other outsourced marketing activities.
- Email Marketing: Develop and implement email marketing campaigns, starting internally and potentially expanding through subcontracted agencies.
- Website Management: Oversee the company website, coordinating with developers as needed to ensure optimal performance and content.
- Branding: Create and implement internal branding strategies to enhance company identity and culture.
- Social Media Management: Manage social media platforms, engaging with the target audience to build a strong online presence.
- Public Relations: Support PR activities to enhance the company's public image and media relations.
- Content Creation: Coordinate the creation of content for various marketing channels, ensuring consistency and quality.
- Awards and Recognition: Identify and pursue relevant industry awards to enhance the company's reputation.
- Event Management: Organise and execute marketing events to promote the company and its products.
- Software Management: Utilise marketing-related software and tools such as HubSpot, Shopify, and CRM systems to streamline operations.

Requirements:
- Marketing Expertise: Strong understanding of digital marketing principles and best practices.
- Project Management: Excellent project management skills to coordinate multiple campaigns and initiatives simultaneously.
- Communication Skills: Effective communication skills to liaise with internal teams and external agencies.
- Analytical Skills: Ability to analyse marketing data and generate actionable insights.
- Technical Proficiency: Familiarity with marketing software and tools, including CRM systems, HubSpot, and Shopify.
- Adaptability: Ability to quickly learn and implement new technologies, such as AI, to improve marketing efficiency.

Additional Responsibilities:
- Team Leadership: Lead daily stand-ups and weekly strategy meetings to ensure alignment and progress.
- Stakeholder Management: Manage and communicate effectively with internal and external stakeholders.
- KPI Reporting: Provide daily and weekly reports on key performance indicators (KPIs) to track progress and identify areas for improvement.
- Strategic Alignment: Ensure all marketing activities align with business objectives and are on track.
- Executive Reporting: Report to the CEO and receive instructions from the COO as required.
- Strategy Implementation: Consolidate and implement strategies agreed upon by the executive and wider teams.