Digital Marketing Manager

De La Rue; Basingstoke; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading currency solutions provider, De La Rue, is seeking a Digital Marketing Manager to guide their online marketing strategies and initiatives. This role combines strategic oversight with hands-on execution across various digital platforms, requiring strong expertise in campaign management, copywriting, and data-driven marketing decisions. As part of a dynamic marketing team, you will enhance brand visibility and customer engagement while collaborating with cross-functional teams to deliver impactful marketing campaigns.

Benefits

Eligible for the Company’s Annual incentive scheme

Hybrid working opportunities

26 days annual leave + bank holidays

Contributory pension scheme

Private health insurance

Life assurance - 4x your annual salary

Cycle to Work Scheme

Subsidised Gym Memberships

Qualifications

• Proven experience in digital marketing and copywriting best practices.
• Ability to implement integrated campaigns across channels.
• Experience in managing webinars and online events.

Responsibilities

• Lead digital marketing initiatives and manage De La Rue’s digital presence.
• Collaborate with marketing to develop and execute campaigns.
• Create compelling marketing copy and reporting insights.

Skills

Digital Marketing Expertise

Campaign Execution

Website & SEO Skills

CRM & Data Proficiency

Content Creation

Digital Event Management

Social Media Management

AI Competence

Education

Chartered institute of Marketing Diploma

Tools

Microsoft Dynamics 365

Job description

The Vacancy

We have an exciting opportunity for a Digital Marketing Manager to join our growing Marketing team here at De La Rue.

Reporting to the Head of Marketing, you’ll lead the planning, execution, and optimisation of digital marketing initiatives across all customer touchpoints. This role is both strategic and hands-on, offering you the opportunity to shape and scale our digital presence in alignment with our brand purpose and business strategy.

You will work across a broad digital landscape (including social media and our company website) and will be the guardian of our digital footprint, ensuring consistency, quality and innovation across our channels. You will also partner closely with cross-functional teams to create global marketing campaigns that drive awareness and engagement, thus strengthening our positioning with customers and stakeholders and elevating the De La Rue brand.

Key Responsibilities

• Develop and execute multi-channel campaigns across the customer lifecycle in collaboration with the Head of Marketing.
• Manage De La Rue’s digital presence, providing reporting and insight generation.
• Use CRM to support marketing campaigns and regular reporting.
• Create compelling copy for marketing campaigns
• Manage the delivery of engaging campaigns and digital events tracking engagement and outcomes.
• Manage the ongoing reporting of marketing campaigns and generation of insights.
• Work with internal stakeholders and agencies to create impactful visual and written marketing materials.
  
  

Contract type: Permanent

Working hours: Full Time – 36.5 hrs per week

Base location: Basingstoke, Hampshire

Skills, Qualifications & Experience

• Full-Mix Marketing Expertise – Proven experience across the marketing spectrum, with an emphasis in copy writing and digital marketing best practice.
• Campaign Execution – Ability to plan and implement integrated campaigns across digital and offline channels, optimised for government audiences.
• Website & SEO Skills – Skilled in website content management, UX optimisation, and driving inbound marketing performance.
• CRM & Data Proficiency – Strong capabilities in CRM strategy, data segmentation, and contact management to enable data-driven marketing decisions. Proficiency and experience in Microsoft Dynamics 365 and Dynamics 365 Customer Insights preferable.
• Content Creation – High-quality copywriting and editorial skills across formats—web, social, case studies, and white papers.
• Digital Event Management – Experience coordinating/producing webinars and online events, with measurable success.
• Social Media Management – Proficient in managing social platforms, creating engaging content, and reporting analytics.
• AI Competence – identifying use cases and developing appropriate applications
• Chartered institute of Marketing Diploma qualification (desirable)
  
  

About De La Rue

De La Rue is a leading supplier of currency solutions and a long-standing trusted partner to central banks and governments worldwide. Our products underpin the integrity of economies and trade, enabling businesses and citizens to participate securely in their respective economies.

With a heritage spanning over 200 years, we remain a global leader in advancing security and integrity for currency solutions, supplying 54% of the world’s central banks and manufacturing in the UK, Europe & Asia. We produce fully finished banknotes, polymer substrate, security and currency services.

Benefits

• Eligible for the Company’s Annual incentive scheme
• Hybrid working opportunities
• 26 days annual leave + bank holidays
• Contributory pension scheme (De La Rue pay 1.5x the employee’s contribution – employee contributions up to a maximum of 6%, with employer contributions up to a maximum of 9%)
• Private health insurance – No cost for single cover, subsidised rates for additional dependant cover
• Life assurance - 4x your annual salary
• Chance to buy or sell holiday as part of our Annual Leave Flexibility Scheme
• Cycle to Work Scheme
• Subsidised Gym Memberships
• Various other perks and Employee Assistance packages
• Enhanced family friendly policies (e.g., four weeks paid paternity leave)
  
  

Please note that applications are reviewed on a rolling basis and therefore interviews may be held prior to the closing date for this vacancy.

***This position is located in the United Kingdom. To be eligible for consideration, you must be authorised to work in the UK without company sponsorship***

Join the Team

We want to work with people like you from all backgrounds and experiences, to help us gain a diverse workforce with a broad outlook and sharp expertise. We are looking for people unafraid to go that extra mile, bringing with them unique characteristics and abilities.

Show us you have what it takes and we'll reward you with a great place to work alongside other great people. Global business, global people. We think De La Rue is an amazing place to work. But don't just take our word for it.

Join The Team and Create Your Own Story

Working at De La Rue

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