Digital Marketing Manager

JR United Kingdom; Aberdeen City; On-site; GBP 35,000 - 55,000; Full time

Job summary

A growing, purpose-driven organisation located in Aberdeen is seeking a Digital Marketing Manager. In this role, you will enhance the company's marketing efforts, manage digital campaigns, and support brand expansion while contributing to a values-led environment that focuses on personal growth and development.

Qualifications

• Proven experience in digital marketing, ideally in coaching or professional services.
• Hands-on experience with Meta and Google advertising.
• Confident in creating email sequences and managing CRM systems.

Responsibilities

• Develop and implement marketing strategies aligned with business goals.
• Manage and optimise digital campaigns (email, SEO, paid media).
• Create and refine content across channels.

Skills

Digital marketing

Content creation

Analytical mindset

Job description

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Would you like to join a growing, purpose-driven organisation on a mission to help people become world-class coaches and business leaders? The organisation works with individuals looking to transform their lives and the lives of others through coaching, mindset, and performance.

As the Digital Marketing Manager, you will help take the company's marketing to the next level. If you're passionate about digital marketing and love the idea of working with a values-led business that prioritises personal growth and positive change, this role is for you!

The Role

• Develop and implement marketing strategies aligned with business goals
• Manage and optimise digital campaigns (email, SEO, paid media - Meta & Google)
• Create and refine content across channels
• Ensure consistency in brand messaging across all platforms
• Liaise with our Marketing Director to align strategy and execution
• Track performance, generate insights, and optimise campaign results
• Plan and deliver marketing events including retreats and live experiences
• Support the coaching brand's expansion into wider business areas as needed

The Candidate

• Proven experience in digital marketing, ideally in coaching or professional services
• Hands-on experience with Meta and Google advertising
• Confident in creating email sequences and managing CRM systems
• Strong content creation and editing skills
• Highly organised, able to juggle multiple projects and meet deadlines
• Analytical mindset with the ability to translate data into actionable insight
• Comfortable working independently
• Passion for personal development, coaching, or wellbeing is a bonus

We Are Aspire Ltd are a Disability Confident Commited employer