Digital Marketing Lead

First Recruitment Services; Portslade by Sea; On-site; GBP 35,000 - 38,000; Full time

Job summary

A well-known recruitment agency is seeking a Digital Marketing Lead to spearhead email and CRM marketing, SEO, and paid media campaigns. The ideal candidate will have strong digital marketing experience, particularly in email marketing, and should excel in customer segmentation and campaign automation. This full-time role is office-based in Hove with a salary range of £35,000 to £38,000 and a comprehensive benefits package including 20 days holiday and a discretionary monthly bonus.

Benefits

20 days holiday plus Bank Holidays

Regular social events

Discretionary monthly bonus scheme

Cycle to work scheme

Pension Scheme

Healthcare Cash Plan

Employee discount

Qualifications

• Degree educated or equivalent in marketing or business.
• Strong customer segmentation and campaign automation understanding.
• A/B and multivariate testing experience.

Responsibilities

• Taking ownership of the email marketing channel from strategy to execution.
• Planning and running paid media campaigns like Google Ads and Facebook.
• Conducting keyword research and implementing on-page SEO.

Skills

Strong digital marketing experience, particularly email marketing

Experience with DotDigital, Klaviyo, Mailchimp

SEO, paid media, and website management experience

Great with Google Analytics, Meta Ads Manager, SEMrush

Data-driven with a keen eye for marketing analytics

Education

Degree in marketing or business

Tools

Mailchimp

Google Analytics

Magento

WordPress

Job description

Overview

• Position: Digital Marketing Lead
• Salary: £35,000 to £38,000 based on experience
• Location: Hove, fully office based
• Hours: Monday to Friday 9am to 5pm
• 20 days holiday plus Bank Holidays, regular social events, discretionary monthly bonus scheme, cycle to work scheme, your birthday off and more!

We’re looking for a self-motivated digital marketing superstar to work with the Head of Marketing and take responsibility for all digital marketing activities including email and CRM marketing, digital strategy and paid media campaigns, SEO, Ecommerce and more.

This is a well established and well-known brand in their sector, working in the retail and wholesale industry.

Responsibilities

• Email Marketing & CRM; taking ownership of the email marketing channel, from strategy to execution
• Building and optimising campaign flows, creating segmented campaigns tailored to different customer journeys, designing and implementing email automations and A/B test subject lines, content, design, and send times
• Digital Strategy & Paid Campaigns, proposing and managing budgets in line with priorities
• Planning and running paid media campaigns (Google Ads, Meta/Facebook, YouTube, Pinterest, Pmax)
• Analysing ROI, acquisition cost, and engagement
• Search Engine Optimisation (SEO), conducting keyword research and implementing on-page optimisation
• Maintaining e-commerce website content and digital assets
• Data driven reporting and analytics

Skills & experience

• Degree educated or equivalent in marketing or business
• Strong digital marketing experience, particularly email marketing
• Experience with DotDigital, Klaviyo, Mailchimp, or similar
• Strong customer segmentation, targeting, and campaign automation understanding
• SEO, paid media, and website management experience
• Great with Google Analytics, Meta Ads Manager, SEMrush and similar alongside experience in Magento, WordPress, and CRM platforms
• A/B and multivariate testing experience
• Data-driven with a keen eye for marketing analytics

Salary, hours and company benefits

• £35,000 to £38,000 based on experience
• Monday to Friday 9am to 5pm, fully office based in Hove
• 20 days holiday plus Bank Holidays
• Regular social events
• Discretionary monthly bonus scheme
• Cycle to work scheme
• Pension Scheme
• Healthcare Cash Plan
• Employee discount

Wild Recruitment Ltd T/A First Recruitment Services is acting as an employment agency in relation to this vacancy.