Digital Marketing Lead

We Make Change; London; Remote; GBP 100,000 - 125,000; Full time

Job summary

We Make Change seeks a passionate Digital Marketing Lead for Howami, a startup focused on promoting menstrual literacy and mental health for teens. In this volunteer role, you'll drive innovative digital marketing strategies to engage parents and teens, helping them navigate emotional health effectively.

Benefits

Flexible work hours

Social impact project

Qualifications

• Proven experience in digital marketing / growth / campaign building in relevant fields.
• Comfortable working in a start-up environment with autonomy.

Responsibilities

• Develop and execute digital marketing plans.
• Use innovative tactics to drive course sign-ups.
• Collaborate with founders for quick iterations.

Skills

Digital marketing

Campaign building

Growth strategies

Social media engagement

Creative thinking

Job description

1 day ago Be among the first 25 applicants

Support a startup combating mental health with menstrual literacy ️

Howami is an immersive menstrual wellness app for teens. Howami addresses the growing mental health risks for women, low menstrual literacy, and persistent period stigma. The World Health Organization’s 2023 Menstrual Health report highlights the global need for improved menstrual literacy and awareness. This report emphasizes the importance of education about menstruation and creating positive norms. Our innovation leverages advanced gaming technology for therapeutic outcomes, aiming to counteract the negative effects of social media by promoting embodiment and self-awareness.

Howami is an innovative mobile application designed to help menstruating individuals engage with their menstrual cycle and emotions through the use of advanced game design technology, CGI visuals, and a fluid, gesture-controlled interface. Our mission is to combat the mental health crisis affecting women, a crisis exacerbated by unhealthy social media usage, lack of menstrual literacy, and persistent period stigma. Our app provides a safe, healthy, and non-exploitative platform tailored to the needs of people.

Role (Volunteer):Digital Marketing Lead.

Role Description:We’re Howami, a bold, empathetic UK-based start-up on a mission to transform how teenagers and their parents navigate menstrual and emotional health. Alongside building our menstrual health app for teens, we’ve developed A Grown-Up’s Guide to Teenage Menstrual and Emotional Health — an online course designed for parents, carers, educators and anyone who supports teens.

Now, we’re looking for a nimble, creative, slightly subversive digital marketer to help us spread the word and drive course sign-ups.

What you’ll be doing:

• Develop and execute a creative digital marketing plan to reach parents, carers, and educators.
• Use smart, outside-the-box tactics to drive 300+ sign-ups over a 2–3 month window.
• Leverage subversive outreach, organic channels, partnerships, online communities, influencer micro-campaigns — basically whatever works.
• Identify and tap into online spaces where parents & carers are already talking about teen health, emotions, parenting, etc.
• Build out small, testable ad campaigns as needed.
• Work directly with the Howami founders to test, iterate and scale quickly.
• Bring some “guerrilla-style” hustle while maintaining sensitivity around the topic.
• Proven experience in digital marketing / growth / campaign building — ideally for education, parenting, health, or community-led products.
• Comfortable working in a start-up environment with lots of autonomy and fast pivots.
• Strong understanding of how to find and engage niche online communities.
• Not afraid to try unconventional routes to get attention in a crowded market.
• Respectful, empathetic approach to sensitive topics related to adolescent health and parenting.
• Ability to quickly translate a beautiful mission into effective, actionable campaigns.
• Truly meaningful work supporting parents and teens through an overlooked (and emotional) stage of life.
• Flexible, fully remote role.
• Chance to be part of an ambitious, heart-centered start-up.
• Work closely with founders who value creativity and bold thinking.

If you're the kind of person who loves to experiment, and make meaningful impact fast — we’d love to hear from you.

Time Commitment: Volunteer 7-9 hours per week for a one-off project remotely

If you want to make change, apply to volunteer with Howami!

Seniority level

• Seniority level

  Entry level

Employment type

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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