Digital Marketing and UX Expert

Jas Gujral; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading company in London is seeking a Digital Marketing and UX Expert for a 3-month contract role. The candidate will manage web development partners, optimize content delivery, and leverage data for marketing strategies. A passion for UX and customer focus is essential, along with proven skills in project management, SEO, and collaboration.

Qualifications

• Proven experience with content-heavy platforms targeted at consumers.
• Fundamental understanding of adtech.
• Ability to understand website analytics.

Responsibilities

• Manage external web development and technology partners.
• Deliver high-quality content across digital platforms.
• Produce automated reports to influence decision-making.

Skills

Project Management

SEO

UX Best Practices

Data Analysis

CMS Optimisation

Digital Marketing

Collaboration

Education

Experience in digital marketing and UX

Tools

Google Analytics

HubSpot

Contentful

VWO

Optimisely

Google Tag Manager

Job description

Digital Marketing and UX Expert

• Manage our external web development and technology partners, to ensure organic growth and conversion opportunities are maximized.
• Project management will include collecting requirements from the business, briefing our partners, prioritising asks in line with key business objectives and aligning with timeline of the business.
• Deliver high-quality, user-friendly, content across our digital platforms.
• Own the delivery of the US and UJ for new / ongoing event website and app related launches.
• Identify content improvements with the objective of enhancing engagement, gaining insights, and increasing sales.
• Produce and automate top-level website reports to influence decision-making for improvements including user flow Sankey diagrams, channel specific user journeys and holistic business reporting.

Develop a UX and UI workflow in alignment with feedback and research to execution, specifically running CRO tests to prove hypotheses.

• Expertise in CMS optimisation (VWO, Optimisely or other).
• Expertise in SEO, CRO, accessibility and UX best practices.
• Proven experience delivering multi format digital content within a CMS environment (Contentful)
• Proven experience delivering content-heavy platform targeted at consumer audiences.
• Proficiency in integrated performance reports using different data sources including analytics and CRM tools i.e. Google Analytics and HubSpot.
• Fundamental understanding of basic adtech i.e. UTM tagging and tracking and setting up of media tags via Google Tag Manager.Take initiative with a solution-oriented approach, within a cross functional team.
• Basic understanding of HTML and CSS – or keen to upskill in this area
• Strong collaboration skills to help manage input from stakeholders and 3rd parties
• Ability to manage and support different projects simultaneously
• Possess good knowledge of digital marketing and multi-channel campaigns
• Ability to understand website analytics and help drive data-driven conclusions (i.e. Google Analytics)
• Ability to recommend decisions underpinned and driven by data.

A passion for UX and all things customer first.

This is a 3 month contract assignment in Shoreditch London on-site.

The daily rate will be circa £250 pd to £400 pd.

Do send your CV to us in Word format along with your daily rate and availability.