Digital Marketing Lead

JR United Kingdom; Hemel Hempstead; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in the aesthetic medicine field seeks a Digital Marketing professional for their Hemel Hempstead office. The role involves implementing marketing strategies within the Pharmaceutical industry, collaborating with various departments, and ensuring compliance with regulations. Candidates should possess substantial digital marketing experience and a relevant degree, alongside strong communication and planning skills. Join the team to contribute to meaningful innovations in aesthetics and wellness.

Benefits

25 days Annual Leave

Private Medical Insurance

Life Assurance Cover

Pension Scheme

Enhanced Maternity Scheme

Cycle Scheme

Employee Referral Scheme

Development opportunities and on-the-job training

Qualifications

• Significant Digital Marketing experience required.
• Experience in the Pharmaceutical or Medical Device Industry preferred.
• Confident, quick thinking, and solution-oriented.

Responsibilities

• Implement digital marketing strategies and manage communications through various channels.
• Engage as a digital ambassador and collaborate across functions.
• Build and maintain relationships with market influencers.

Skills

Customer engagement

Planning and prioritization

Financial acumen

Presentation skills

Data management

Teamwork

Education

Business/Marketing or life science degree

Job description

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To deliver and adapt to comply with local Regulations, the Digital strategy and operational plan for the Aesthetics business. Provide insights, knowledge, guidance and facilitate the development and implementation of sustainable and compliant short and long-term plans to meet the company’s commercial objectives.

MAIN RESPONSIBILITIES (includes but not limited to)

• Implement the Digital marketing and virtual medical education strategy and plans, ensuring contribution and alignment with Digital Innovation Hub, Regional and Global team, Country Manager, Marketing Director, Medical and Sales.
• Implement the Digital Marketing plans; including management of Hubspot, Merz Aesthetics and educational website, virtual medical education activities (webinars), Merz Aesthetics social media and e-mail marketing.
• Actively engage and communicate as a Digital ambassador through developing and maintaining strong working relationships with Marketing, Sales, Medical Education, Finance, Business and Medical Affairs whilst communicating with stakeholders at all levels ensuring PMCPA ABPI compliance.

KEY WORKING RELATIONSHIPS

• Build and maintain a network of external customers and market influencers to inform strategy and support effective implementation of the digital marketing and virtual medical education plan.
• Foster close cross-functional collaboration across Marketing, Medical, Medical Education, and Sales Leadership Teams.
• Develop and maintain strong working relationships with Digital Innovation Hub, Regional & Global Marketing and Medical Affairs teams.
• Recruit and retain top-quality digital agencies to assist in developing and implementing high-quality websites, virtual events, social media, and email campaigns.

QUALIFICATIONS, EXPERIENCE & KNOWLEDGE

• Business/Marketing or life science graduate.
• Significant Digital Marketing experience.
• Experience within the Pharmaceutical or Medical Device Industry preferred.
• Customer engagement skills - understanding systems, processes, and resources available internally and bringing in the right expertise at the right time to drive success.
• Excellent planning and prioritization skills.
• Good level of financial acumen.
• Advanced presentation skills.
• Computer literate with competence in working with data/multiple systems/CRM.
• Confident, quick thinking, responsive and solution-oriented.

COMPETENCY REQUIREMENTS

Teamwork

Passion for results

Personal Accountability

Open and Transparent

Developing Self

OUR BENEFITS

25 days Annual Leave, increasing with length of Service.

Private Medical Insurance.

Life Assurance Cover.

Pension Scheme.

Enhanced Maternity Scheme.

Cycle Scheme.

Employee Referral Scheme.

Collaboration in multi-functional international teams.

Great development opportunities and on-the-job training.

ABOUT US

Since creating one of the first anti-wrinkle moisturising creams in 1953, Merz has been a driver in innovation in the field of aesthetic medicine.

We continue to expand our leadership in medical aesthetics through the unique treatment solutions we provide and our global professional training and education platforms. We believe aesthetic medicine is an integral part of wellness and self-care, and whether a patient’s goal is rejuvenation or prevention, the real outcome of an aesthetic treatment is how they feel.

Merz Aesthetics is committed to advancing medicine in aesthetics, striving to fulfill Merz’s vision: To help people look better, feel better, and live better.

We offer an aesthetic portfolio with a range of treatment options (devices and injectables) that allow Healthcare Professionals to use Merz Aesthetics technologies to treat a broad range of patients’ concerns. Our comprehensive product offering includes a full line of dermal fillers and skin-tightening and lifting devices.