Digital Marketing Executive (Web Design)

Idverde; Coventry; Hybrid; GBP 30,000 - 32,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Executive to drive their online presence. This role involves managing digital advertising, optimizing SEO, and providing valuable insights to the sales team. You'll work in a hybrid environment, collaborating with talented colleagues to enhance marketing effectiveness and contribute to meaningful projects that positively impact the community. With a commitment to career development and a supportive culture, this is an exciting opportunity to grow in a dynamic field and make a real difference.

Benefits

Up to 25 days holiday plus bank holidays

Enhanced maternity and shared parental leave

Employee Assistance Programmes

Discounts on retail and gym memberships

Financial wellbeing support

Competitive pension scheme

Recognition schemes

Volunteering policy

Mental health support

Qualifications

• Strong web development and design experience is essential.
• SEO expertise and website performance optimization are priorities.

Responsibilities

• Manage digital advertising and SEO strategies for online presence.
• Support sales with data-driven insights and lead tracking.

Skills

Web Development

SEO

Google Ads

Data Analysis

Communication Skills

Education

Degree in Digital Marketing

Degree in Web Design

Tools

Google Analytics

Google Ads

Job description

Job title: Digital Marketing Executive (Web Design)

Location: Midlands/Southwest - Occasional travel to sites

Salary: £30,000 to £32,000

Contract type: Permanent

Working hours: Hybrid/Remote

About the role

The Digital Marketing Executive is a backend role responsible for managing digital advertising, SEO, lead tracking, and market research while supporting the sales team with data-driven insights. Your work will help optimise our online presence, identify new opportunities, and contribute to the overall growth of idverde.

Responsibilities

• Website development and design - Expertise in website design and development to create, optimise, and manage a high-performing digital presence
• Digital Advertising - Creation, management, and monitoring of Google Ads and other paid advertising campaigns.
• Analytics & Reporting - Track web and social media analytics, delivering insightful monthly reports to enhance marketing effectiveness.
• SEO Strategies - Enhance website visibility and performance by leveraging on-page and off-page initiatives
• Sales Team Support - Align with our Business Development team to identify new opportunities, support campaigns, and track generated leads from online portals and enquiries.

Requirements

• Marketing background preferred, degree in digital marketing, web design, or a related field, or can be qualified by experience.
• Strong web development and design experience is a priority.
• SEO expertise, website performance optimization, and increasing online reach.
• Experience with Google Analytics, Google Ads, tracking analytics, and data analysis is highly beneficial.
• Excellent communication skills, with a proactive and collaborative approach.
• Drivers license beneficial.

Why join us?

As the UK's leading grounds maintenance and landscape creation provider, no two projects are ever the same - and neither are our people. That's why we're committed to nurturing a diverse and inclusive culture where everyone can thrive.

What we offer

• Career development: We offer career advancement and development opportunities through our bespoke apprenticeship programmes, our extensive in-house training academy, and coaching and mentorship.
• Collaborative team environment: Join a diverse and inclusive workplace where you can collaborate with passionate and talented individuals.
• Meaningful impact: Contribute to projects that make a real difference in the community and environment.
• Competitive benefits package: We recognise and reward your hard work with our wide-ranging benefits package designed to prioritise your wellbeing, support life choices, and help in both good and challenging times.

Benefits

• Annual leave: Up to 25 days holiday plus bank holidays. Adapt according to role.
• Family-friendly policies: Enhanced maternity and shared parental leave.
• Employee Assistance Programmes: Support for personal and professional challenges.
• Voluntary benefits: Discounts on retail, holidays, gym memberships, and more.
• Financial wellbeing support: Resources to manage your finances.
• Competitive pension scheme: Secure your future.
• Recognition schemes: Colleague of the month and annual awards.
• Volunteering policy: Two days per year to support a cause of your choice.
• Mental health support: Comprehensive resources and support.

About idverde

We are Europe's largest provider of grounds maintenance services and landscape creation. In the UK alone, we're a community of over 3,000 passionate colleagues shaping the future of the green industry.

At idverde, we understand what it means to grow. Our history dates back to 1919, and today, with a turnover of £250 million, we're more than just a company - we're a force for positive change. We offer a range of services to create, maintain, and manage landscapes across the UK.

Grow with us, and together we'll create a greener future for all.