Digital Marketing Executive (JR101619)

Clarion Events Ltd; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading global event organizer is seeking a Digital Marketing Executive to drive marketing strategies for their Baby portfolio. The role involves executing digital campaigns, managing social media, and collaborating with the marketing team to enhance event visibility. Ideal candidates will possess strong digital skills, marketing experience, and a passion for delivering exceptional customer experiences.

Benefits

25 days’ holiday plus bank holidays

End of year wellbeing shutdown

Celebration day off

Summer Hours in August

Helping Our World Days

Pension Scheme

Private Medical Insurance

Health Cash Plan

Free on-site gym and shower facilities

Qualifications

• Strong digital marketing experience with proven success in executing campaigns.
• Experience in implementing multi-channel marketing strategies.
• Ability to work in a fast-paced environment.

Responsibilities

• Assist in planning and delivering multi-channel marketing campaigns.
• Manage social media channels and email campaigns.
• Analyze campaign effectiveness and report on metrics.

Skills

Digital Marketing

Communication

Organisational Skills

Analytical Skills

Tools

Pardot

Google Analytics

Canva

Job description

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

A vacancy has arisen for a dynamic, consumer-centric Digital Marketing Executive in Clarion’s Enthusiast Department across the Baby portfolio - https://www.thebabyshow.co.uk/excel, The Baby Show Olympia London, The Baby Show NEC Birmingham.

Born in 2002, The Baby Show is the leading Baby, Pregnancy and Parenting B2C Event in the UK. Taking place three times a year at ExCeL London, NEC Birmingham and Olympia London, the live show supports some 70,000 expectant and new parents, babies and grandparents every year.

With the show being the nation’s largest shopping destination for all things baby, attendees can compare, try, and buy from over 350 brands. It also offers a unique visitor experience with free support, information and advice from the UK’s leading baby and parenting experts on everything from sleep, birth, breastfeeding and first aid to weaning and development.

This exciting new role offers a great opportunity to have an impact on all the above events. The role will work closely with the Marketing Manager, and Senior Marketing Campaign Executive to implement each marketing plan in line with the event strategy. You will report directly to the Marketing Manager, and they will provide the opportunity for development in addition to leadership, support, and guidance.

The Candidate:

We are looking for an enthusiastic, articulate and extremely competent, customer-centric individual who is ready to take on the responsibilities of this Digital Marketing Executive role. The ideal candidate will have a strong set of digital skills and be ready to drive forward a comprehensive digital campaign as well as having good experience of the core principles of marketing and events.

The candidate will have solid previous marketing experience, with a focus on implementing digital campaigns, as well as good communication social media and organisational skills. They will need to be capable of working within a fast-paced environment, across different campaigns at the same time which are essential. The candidate will work alongside the wider marketing team to set and deliver key metrics in accordance with the overall event marketing strategy.

Strong digital marketing experience with proven success in executing digital marketing and social media campaigns. This role requires someone who thrives in dynamic, fast-paced environments and can seamlessly integrate online marketing strategies with on-site event activities.

Key Responsibilities:

• Contribute to the development of customer-centric marketing strategies.
• Assist in the planning and delivery on time of multi-channel marketing campaigns.
• Content creation - writing and proofing copy for a range of marketing channels including websites, emails, social media and print and digital collateral.
• Maximise HTML content, deliverability and open rates through targeted Pardot email campaigns, automation and segmentation (including Engagement Studio).
• Maintain and update the five websites’ content, layout and asset design to fully maximise their optimisation and functionality.
• Manage all of Baby portfolio’s database’s using the Customer Data Platform (CDP) dashboard.
• Plan, implement and analyse engaging email campaigns.
• Managing social media channels both organic and paid.
• Write design briefs and work with the creative team to produce various collateral/assets for digital activity.
• Build relationships with key partners, sponsors, media, influencers and exhibitors.
• Compile and report on campaign effectiveness providing recommendations on opportunities for growth.
• Analyse and report on Google Analytics to utilise the collected data and personalise the visitor experience.
• Develop and maintain online systems and processes (Pardot analysis, form set-ups, website pop-ups, e-newsletter sign-ups, etc.)
• Build and implement the exhibitor’s digital marketing promotional packages and ensure that they are maximising their presence at the event.
• Support the delivery of the at-show marketing campaign and event delivery process.

Knowledge, Skills & Behaviours:

• Event Marketing experience implementing successful multi-channel campaigns.
• Experience of building email campaigns and marketing automation, ideally with knowledge of Pardot, are desirable.
• Digital marketing knowledge including social media, content marketing and affiliate/partnership marketing with experience working hands-on with performance marketing channels (PPC, Display, Paid Social) and knowledge of the latest digital trends and social features (i.e. TikTok).
• Experience with SEO, Google AdWords & Analytics, Website Content Management, Social Media, Later, Canva, Mobile Apps, Video, Blogs.
• Excellent attention to detail, strong copy writing, proofing and analytical skills.
• Knowledge of design and print processes.
• Solid grounding/understanding of the core marketing disciplines and what each can deliver.
• Understanding of customer data platforms and segmentation techniques (knowledge of Treasure Data is desirable).
• Understanding of tracking and response reporting; databases and customer journey segmentation techniques.
• An understanding of the consumer markets is ideal, but not essential.
• Excellent attention to detail and a hard work ethic are essential to balance a varied and dynamic workload.
• Good team player and communicator.
• Self-motivated and determined with a strong sense of personal initiative.
• Ability to build good rapport with all internal and external contacts at all levels.
• Ability to multi-task and remain calm under pressure.
• Ability to be creative and analytically minded.
• Good IT skills – Word, Excel and design websites such as Canva.
• Excellent interpersonal and communications skills.
• Excellent budget and financial management skills.
• Demonstrate values of passion, care, imagination and trust.

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees