Digital Marketing Executive (12 months)

Rentokil Initial Group; Crawley; Hybrid; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Competitive salary

Hybrid working

Rentokil Initial Reward Scheme

23 days holiday, plus 8 bank holidays

Employee Assistance Programme

Death in service benefit

Healthcare

Free parking

Job summary

Rentokil Initial Group is seeking a proactive Digital Marketing & SEO Executive to support the multi-region digital strategy. You will optimise web content, improve UX, and enhance site architecture to boost organic search performance and lead generation.

You will work with cross-functional teams to manage CMS platforms, ensure content accuracy, and support new website launches across markets, while staying current with web technologies and agile practices.

Qualifications

• Experience with CMS platforms (Magnolia, Sitecore, WordPress) and content publishing.
• Experience with Agile methodologies and sprint ceremonies.
• Familiarity with SEO basics and keyword research (Desirable).

Responsibilities

• Support the launch of new websites and ensure content quality across the CMS.
• Execute actions to boost performance, visibility, and lead flow across markets.
• Maintain CMS content across Magnolia, Sitecore, and WordPress.
• Collaborate with marketing, analytics, UX and developers to resolve issues.
• Assist testing and go-live of new product functionality across priority markets.

Skills

Agile experience

Cross-functional collaboration

Attention to detail

Education

Degree in Marketing/IT/Digital

Tools

Magnolia CMS

Sitecore CMS

WordPress

HubSpot

Jira

Trello

Job description

Job Purpose

We are seeking a proactive Digital Marketing & SEO Executive to support the implementation of our multi-region digital strategy and drive online visibility across local and international markets. Sitting within the core Digital Marketing, Content, and Communications team, you will focus on optimising web content, improving User Experience (UX), and enhancing site architecture to boost organic search performance and lead generation.

Working closely with cross-functional specialists in SEO, Analytics, UX, and Account Management, you will maintain high standards across our CMS platforms, ensuring our digital estate effectively engages users and meets key organisational objectives.

Key responsibilities

The Digital Marketing Executive will play a pivotal role in supporting the launch of new websites and ensuring the quality and accuracy of content across the CMS. This role will focus on executing actions that enhance the performance, visibility, and lead flow of targeted content within the Rentokil Initial and subsidiary brand web estate.

This role requires a proactive, detail-oriented individual with excellent organisational skills and a passion for web content management and digital marketing.

The role’s key responsibilities will include:

• Maintain and update CMS content to meet organisational standards and user needs
• Source, commission, and edit high-quality content (copy, images, video) in partnership with internal teams and stakeholders
• Implement technical SEO recommendations to improve search visibility and performance
• Work with developers and content specialists to troubleshoot issues and enhance platform functionality
• Manage rollout of new products, upgrades, and functionality across market sites using CMS platforms such as Magnolia, Sitecore, and WordPress
• Produce sitemaps and visual artefacts to communicate website structure and functionality
• Develop and maintain guidance materials to ensure consistent CMS content authoring
• Document processes and best practices for ongoing reference and training
• Support new acquisition sites builds, working in close collaboration with Market and Digital Marketing teams from build through to go-live
• Support testing and launch of new product functionality across priority markets
• Manage project workflows using agile tools (e.g. Jira, Trello) to schedule, prioritise, and track tasks
• Facilitate sprint ceremonies (planning, standups, retrospectives) to maintain alignment across teams
• Monitor ticket progress end-to-end, providing stakeholder updates and resolving blockers
• Stay current with emerging web technologies, digital marketing practices, and agile methodologies

Essential

• Experience with CMS platforms such as Magnolia, Sitecore, and WordPress, including web content creation and publishing
• Experience working within Agile methodologies, including sprint planning, standups, and retrospectives

Desirable

• Proficiency in HubSpot for content updates, campaign execution, and day-to-day CRM management
• Familiarity with SEO best practices, including keyword research, analysis, and trend insights
• Fluency in another language would be desirable

Professional Attributes

• Solutions-Oriented: Proactive self-starter with a strong attention to detail and high quality standards.
• Collaborative Communicator: Ability to translate technical web/ SEO requirements into clear action plans for non-technical stakeholders across international teams.
• Adaptable: Skilled at prioritising multiple ongoing projects in a fast-paced, matrixed environment.

Qualifications

• Degree-level qualification in Marketing, Digital, IT, or similar, or an equivalent Marketing/IT-based qualification

• Competitive salary
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life.

Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.

We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to ([e-mail]) if you need anything