Digital Marketing Executive

YesGolfing; Windsor; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Well-being days

Private Healthcare

Hybrid working

Staff discounts on hotels and golf

Cycle to work

EV cars through salary sacrifice

Free eye tests (Specsavers)

Corporate golf membership

Discount on Callaway gear

Job summary

Golfbreaks is seeking a Digital Marketing Executive to create, edit and optimise content across Golfbreaks Ltd brands, including Golfbreaks UK/US and Golf Holidays Direct.

You will work with the Content and Marketing teams to deliver engaging, SEO-friendly copy supporting commercial goals and customer experience, plus assist with campaign coordination, reporting and marketing admin.

Qualifications

• Proven ability to write and edit clear, engaging content.
• Developing understanding of SEO and digital marketing principles.
• Proactive and organised with multiple deadlines.
• Collaborative and open to feedback; eager to grow skills.
• Passionate about golf, travel, and high-quality content.

Responsibilities

• Optimise on-page content with SEO and AI search best practices.
• Update and maintain Golfbreaks Ltd websites via the CMS.
• Write engaging copy for destination pages, blogs, product descriptions, and promos.
• Support marketing campaigns with content alignment and scheduling.

Skills

Content writing

SEO basics

Editing

Project coordination

Collaboration

Attention to detail

Tools

CMS platform

GA4

Google Search Console

SEMrush

Job description

As Digital Marketing Executive at Golfbreaks, you will take an active role in producing, editing, and optimising content across the Golfbreaks Ltd group – Golfbreaks UK, Golfbreaks US, and Golf Holidays Direct.

You’ll work closely with the wider Content and Marketing teams to deliver engaging, accurate, and SEOfriendly copy that supports our commercial goals and enhances the customer experience. This role will also support the delivery of marketing activity across the golf travel market through campaign coordination, partnership support, reporting, content deployment and marketing administration.

Description:

Digital Marketing Executive

Reporting into: Senior Digital Marketing Executive

Role Overview:

As Digital Marketing Executive at Golfbreaks, you will take an active role in producing, editing, and optimising content across the Golfbreaks Ltd group – Golfbreaks UK, Golfbreaks US, and Golf Holidays Direct.

You’ll work closely with the wider Content and Marketing teams to deliver engaging, accurate, and SEOfriendly copy that supports our commercial goals and enhances the customer experience. This role will also support the delivery of marketing activity across the golf travel market through campaign coordination, partnership support, reporting, content deployment and marketing administration.

Key Responsibilities:Organic Search Optimisation and Performance

• Optimise on‑page content using SEO and AI search best practices, including keyword research, meta data, and internal linking.
• Monitor monthly organic performance and track brand visibility across AI search engines using tools such as Semrush, Botify, Google Analytics (GA4), and Google Search Console.
• Collaborate with the SEO and Content teams to analyse page performance and implement improvements.

Website

• Take ownership of updating and maintaining website content across the Golfbreaks Ltd websites through the CMS.
• Write and refine engaging copy for destination pages, blogs, product descriptions, and promotional content.
• Upload, format, and publish text and imagery to ensure a consistent, user‑friendly experience across pages.
• Conduct regular content reviews to check for accuracy, consistency, and relevance.

Product and Marketing Coordination

• Support broader marketing activity for social media, email, and print where required.
• Help maintain the marketing calendar, ensuring updates and campaigns are delivered on time.
• Support the planning and delivery of marketing campaigns, ensuring website content aligns with brand tone and objectives.
• Ensure marketing teams have visibility of upcoming campaigns and commercial priorities.

Required Skills and Experience:

• Proven ability to write and edit clear, engaging content with strong attention to detail.
• A developing understanding of SEO and digital marketing principles.
• Proactive and organised, with the ability to manage multiple priorities and deadlines.
• Collaborative and open to feedback, with a desire to grow your creative and technical skills.
• Passionate about golf, travel, and producing high‑quality content that inspires customers.

Desirable Skills

• Experience using a CMS platform.
• Familiarity with SEO or analytics tools such as GA4, Google Search Console, or SEMrush.
• Playing golf preferred but not essential.

What we can offer you…

• Well‑being days (half a day each month)
• Employee Assistance Program – 24‑hour confidential helpline
• Opportunity to enrol in our Private Healthcare
• Opportunity to buy up to 5 days additional holiday
• Enhanced Maternity, Paternity, and Adoption Leave
• Perkbox discounts and freebies
• Cycle to work scheme
• EV cars through salary sacrifice
• Free eye tests with Specsavers
• Staff discounts on hotels and golf courses
• Corporate golf membership at two local golf courses for all staff to use
• Exclusive staff discount on Callaway and TravisMathew golf equipment and apparel
• Opportunity for hybrid working

Company Profile

Founded in 1998 by Chief Executive Andrew Stanley, Golfbreaks has grown into a global golf travel business with offices in the UK, US and Scandinavia. We organise an extensive range of golf breaks, holidays and tournament experiences and have sent more than 3 million golfers to over 2,500 resorts and golf courses worldwide.

With over 25 years’ experience, we are the world’s number one rated golf tour operator, with more than 100,000 five‑star reviews. Our international reach combines local market knowledge with golf travel expertise, enabling us to deliver outstanding choice, value and service to golfers across the world. In the UK, customers also benefit from the reassurance and security of booking with a fully bonded travel company through both ABTOT and ATOL.

In April 2026, Golfbreaks became part of Sports Tours International, the UK’s largest sports travel group. Following the acquisition, the group’s Golf Holidays Direct brand joined our Windsor operation, bringing two specialist golf travel brands Golfbreaks and Golf Holidays Direct under one roof and creating one of the UK’s largest centres of golf travel expertise. While both brands are run from the UK, Golfbreaks is our global brand, serving customers across the UK, North America and Scandinavia.

Today, we have more than 200 people across our golf travel business, with our head office in Windsor, Berkshire, and international offices in Charleston, South Carolina, and Copenhagen, Denmark. Together, these teams underpin our global operations, combining the strengths of an international business with the personal service and regional expertise our customers value.

This new chapter gives us the scale, expertise and backing to accelerate our international growth, while retaining the specialist knowledge, culture and customer focus that have made Golfbreaks so successful.

We reserve the right to close this job application earlier than the stated closing date if a sufficient number of applications are received. We encourage applicants to apply as soon as possible.

No agencies please.