Digital Marketing Executive

Malhotra Group PLC; Newcastle upon Tyne; On-site; GBP 27,000 - 30,000; Full time

Job summary

A leading company in the North-East is seeking a dynamic Digital Marketing Executive to enhance brand visibility and drive digital growth. This role focuses on managing social media, content creation, SEO, and paid advertising to engage audiences across the leisure and care sectors, while working in a fast-paced environment.

Benefits

25 days holiday pro-rata plus public/bank holidays

25% discount at our Leisure Venues

Employee Assistance Programme offering 24/7 support, advice, and counselling

Qualifications

• Highly organised and tech-savvy.
• Experience with e-campaign systems.
• Comfortable working independently and in a team.

Responsibilities

• Develop and implement social media strategies.
• Create engaging content including multimedia chat.
• Manage paid advertising campaigns and SEO strategies.

Skills

Social Media Strategy

Content Creation

SEO

Paid Advertising

Digital Technologies

Tools

Canva

Google Ads

Mailchimp

Asana

WordPress

Job description

Digital Marketing Executive

Hours: 36.25 hours / 5 days a week

Location: 50 Grey Street, Newcastle upon Tyne, United Kingdom

Salary: £27,000 - £30,000 depending on experience

Since 1991, the Malhotra Group has grown from a small family business into a diverse organisation in the North-East of England, specialising in Care, Leisure, and Property. With over 1,200 staff, the Group is known for excellence across its sectors. This is an exciting time to join us.

What’s in it for you?

• 25 days holiday pro-rata plus public/bank holidays
• 25% discount at our Leisure Venues
• Employee Assistance Programme offering 24/7 support, advice, and counselling

Main Job Purpose & Scope

We are seeking a dynamic and creative Digital Marketing Executive to lead and support our digital marketing efforts, focusing on social media strategy, content creation, SEO, and paid advertising. The role aims to enhance brand visibility, engage audiences, and drive digital growth across the leisure and care sectors. The ideal candidate will be highly organised, tech-savvy, and comfortable working independently and in a team within a fast-paced environment.

Key Responsibilities

1. Develop and implement social media strategies, including campaign planning, content creation, scheduling, and channel management, to increase brand awareness and engagement on platforms such as Facebook, Instagram, and emerging channels.
2. Create engaging content for social media, including posts and multimedia content for Google Business and CRM outputs.
3. Use in-house design tools like Canva to create graphics and promotional content.
4. Stay updated with the latest social media trends and digital technologies.
5. Plan and oversee competitions and campaigns to promote the brand.
6. Develop and execute SEO strategies to improve organic visibility and website performance.
7. Manage paid advertising campaigns across platforms like Google Ads and Meta, setting measurable goals.
8. Experience with e-campaign systems such as Airship, Mailchimp, or similar.
9. Use task management tools like Asana to organise workflows efficiently.
10. Coordinate with third-party agencies and suppliers to ensure timely deliverables.
11. Proofread and quality check marketing assets.
12. Maintain and update websites using CMS platforms like WordPress, collaborating with designers and SEO specialists to optimise performance.
13. Use market insights to develop digital strategies that position the brand as a leader in both the Leisure and Care sectors.
14. Support marketing requirements for Prestwick Care, including asset delivery.

This job description is current and active.