Digital Marketing Executive

Inspiring Interns; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading travel company is looking for a Digital Marketing Executive to enhance online presence and increase bookings through SEO and PPC strategies. This hybrid role involves managing website performance, optimizing campaigns, and driving customer engagement. If you have a penchant for skiing and a passion for digital marketing, apply to join this vibrant team.

Benefits

Competitive salary with performance reviews

Hybrid remote work with office days

Ski resort educational trips

End-of-season staff ski trip

Training and development opportunities

Regular social events

Holiday discounts for staff and families

22 days’ holiday plus Bank Holidays

Qualifications

• Proficient in reporting tools like Google Analytics 4.
• Experience managing PPC campaigns and budgets.
• Knowledge of SEO techniques and HTML coding.

Responsibilities

• Jointly responsible for the website and digital acquisition channels.
• Manage SEO strategy and SEO agency briefings.
• Analyze web traffic and optimize campaigns for ROI.

Skills

Google Analytics 4 (GA4)

PPC campaign management

SEO techniques

Project management

Content creation

Photoshop

Tools

Content Management Systems (CMS)

Job description

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Would you like to work with a company that has 40 years of experience and pride themselves on being a fun and vibrant team who can offer great career opportunities? Do you have a passion for skiing or snowboarding? This could be the job for you!

We have a fantastic opportunity for a Digital Marketing Executive to join our growing team. This is an important and exciting marketing role that is key to the future success of the business. You will be jointly responsible (with the Marketing Manager) for the website and the main digital acquisition channels (SEO, PPC, Online Display & Affiliates). It’s a core business objective to exponentially grow enquiries and online bookings, and you will share responsibility for that.

The ideal candidate will be able to manage workloads across different disciplines whilst constantly striving for improvements and feeding back on performance and results. The candidate will be a self-starter who can work autonomously and as part of a team, proactively seeking improvements and innovations across the marketing mix. This is a hybrid working role, with typically 2-3 days per week required in the Chiswick office (essential).

Ecommerce / Website

• Jointly responsible for growing online bookings across all products, in line with business targets and objectives.
• Responsible for developing, testing, and optimizing the website (desktop and mobile). We are embarking on a significant web development project, and the Digital Executive will be heavily involved.
• Using GA4 and other analytics platforms daily, responsible for monitoring, reporting, and improving customer journeys, and reporting on web traffic quality and quantity from all channels.
• Implementing an ongoing development roadmap aligned with budgets and objectives, and reporting results monthly.
• Optimizing web inquiries and collecting customer data (e.g., email sign-ups) to generate sales leads and grow the CRM database.
• Working closely with the website development agency to ensure website performance by assessing, validating, and resolving technical bugs.
• Monitoring competitor websites for industry trends and making recommendations for improvements.

Search Marketing

Organic (SEO)

• Responsible for the SEO strategy, targeting #1 rankings for priority keywords, with monthly reporting and recommendations.
• Briefing the SEO agency on priorities and keywords to maximize impact during key periods.
• Keeping updated on Google algorithm changes and SEO best practices.

Paid (PPC) & Affiliates

• Managing budgets and keyword priorities with the PPC agency, including product promotions.
• Reviewing performance reports and optimizing campaigns for ROI.
• Setting up display ad campaigns, supplying creative assets, and targeting.
• Monitoring competitor activity and reporting insights.
• Collaborating with affiliates to increase traffic and ROI.

About You:

• Proficient in reporting tools like Google Analytics 4 (GA4).
• Experience managing PPC campaigns and budgets.
• Familiar with content management systems (CMS) for website updates.
• Experience with e-commerce websites and techniques.
• Understanding of website design to enhance conversion rates.
• Knowledge of SEO techniques and HTML coding.
• Strong project management skills.
• Experience with Photoshop.
• Passionate traveler, ideally with skiing or snowboarding experience, capable of creating engaging content as a travel expert.

Employee Benefits:

• Competitive salary with performance reviews.
• Hybrid remote work with days in our West London office.
• Ski resort educational trips.
• End-of-season staff ski trip.
• Training and development opportunities with a personal growth plan.
• Regular social events, both on and off the snow.
• Holiday discounts for staff and their families.
• 22 days’ holiday plus Bank Holidays.