Digital Marketing Executive

Hydraquip Ltd; Leicester; On-site; GBP 32,000 - 43,000; Full time

Benefits offered by this job

Competitive salary

20 days holiday + bank holidays, with/

Pension

Wellbeing support & access to employee

Volunteering day

Refer‑a‑Friend bonus

Cycle to Work scheme

Full training and development provided

Job summary

Hydraquip Ltd in Leicester is seeking a Digital Marketing Executive to drive website traffic, SEO performance, lead generation and digital content growth across Hydraquip and the group. You will plan, deliver, optimise and report on integrated campaigns that raise brand awareness and generate sales opportunities.

A hands-on marketer, you will work with sales and operations to turn data into measurable commercial results, improve UX and conversion rates, manage campaigns end-to-end, and create

Qualifications

• Minimum 3 years' experience in a digital marketing role.
• Proven experience managing campaigns from planning through to execution, optimisation, and reporting.
• Strong knowledge of SEO, PPC, Email Marketing, Social Media Marketing, Content Marketing and Website Management.
• Experience delivering lead generation campaigns and measuring marketing performance.
• Strong understanding of Google Analytics, Google Search Console, and other reporting platforms.
• Proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Experience using Canva to create digital and print marketing assets.
• Strong copywriting and content creation skills.
• Excellent project management and organisational abilities.
• Ability to manage multiple projects and priorities simultaneously.
• Self-motivated with the ability to work independently.
• Commercially focused with a strong understanding of marketing ROI and business growth.

Responsibilities

• Manage and optimise Hydraquip and group websites.
• Develop and implement SEO strategies, monitoring keyword rankings and organic performance.
• Create, manage, and optimise website content, landing pages, and blogs.
• Support AI search visibility and emerging digital content initiatives.
• Monitor website analytics and provide regular performance reports.
• Manage email marketing campaigns and marketing automation activities.
• Support PPC and paid digital advertising campaigns.
• Create digital assets, graphics, and video content for marketing campaigns.
• Improve website user experience (UX) and conversion rates.
• Identify and develop digital marketing opportunities that generate sales enquiries and revenue growth.
• Track, analyse, and report on campaign performance, making recommendations for continuous improvement.

Skills

SEO

PPC

Email Marketing

Social Media Marketing

Content Marketing

Website Management

Copywriting

Analytics

Adobe Creative Suite

Canva

Tools

HubSpot

Job description

Hydraquip is the UK’s largest independent Hose & Hydraulics company, built on the skill and commitment of our employees. Our continued growth means investment in training, career progression, and recognition for quality work.

Why join Hydraquip?

• Competitive salary
• 20 days holiday + bank holidays, increasing with service, with the option to purchase up to 5 additional days each year
• Company pension, wellbeing support & access to a wide-ranging employee benefits & rewards platform, including a paid volunteering day, Refer‑a‑Friend bonus and Cycle to Work scheme
• Full training and ongoing development provided

Role and Responsibilities:

As Digital Marketing Executive, you will drive website traffic, SEO performance, lead generation, and digital content growth across Hydraquip and the wider group. You will be responsible for planning, delivering, optimising, and reporting on integrated marketing campaigns that generate brand awareness, enquiries, and sales opportunities.

This is a hands-on role suited to a proactive marketer who combines creativity with data-driven decision-making. Working closely with sales, operations, and senior stakeholders, you will ensure marketing activity delivers measurable commercial results.

Key responsibilities include:

• Manage and optimise Hydraquip and group websites.
• Develop and implement SEO strategies, monitoring keyword rankings and organic performance.
• Create, manage, and optimise website content, landing pages, and blogs.
• Support AI search visibility and emerging digital content initiatives.
• Monitor website analytics and provide regular performance reports.
• Manage email marketing campaigns and marketing automation activities.
• Support PPC and paid digital advertising campaigns.
• Create digital assets, graphics, and video content for marketing campaigns.
• Improve website user experience (UX) and conversion rates.
• Identify and develop digital marketing opportunities that generate sales enquiries and revenue growth.
• Track, analyse, and report on campaign performance, making recommendations for continuous improvement.

What we’re looking for

Essential experience

• Minimum 3 years' experience in a digital marketing role.
• Proven experience managing campaigns from planning through to execution, optimisation, and reporting.
• Strong knowledge of:
  • SEO
  • PPC
  • Email Marketing
  • Social Media Marketing
  • Content Marketing
  • Website Management
• Experience delivering lead generation campaigns and measuring marketing performance.
• Strong understanding of Google Analytics, Google Search Console, and other reporting platforms.
• Proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Experience using Canva to create digital and print marketing assets.
• Strong copywriting and content creation skills.
• Excellent project management and organisational abilities.
• Ability to manage multiple projects and priorities simultaneously.
• Self-motivated with the ability to work independently.
• Commercially focused with a strong understanding of marketing ROI and business growth.

Desirable experience

• Experience within a B2B, industrial, engineering, or technical environment.
• Experience using HubSpot, Mailchimp, Salesforce, or similar CRM/marketing automation platforms.
• Basic video editing and content production skills.
• Understanding of Conversion Rate Optimisation (CRO).
• Experience managing Google Ads and LinkedIn advertising campaigns.
• Knowledge of AI-powered marketing tools and search technologies.

We're looking for an enthusiastic and commercially minded marketer who enjoys taking ownership, generating ideas and delivering campaigns that make a measurable impact. You'll be equally comfortable analysing campaign performance, creating engaging content, working with stakeholders and supporting business growth through effective digital marketing.