Digital Marketing Executive

PureGym; Leeds; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A leading gym operator is seeking a Digital Marketing Executive in Leeds to enhance its performance across various digital platforms. This role involves optimising paid social and display channels to attract new members and maintain engagement with existing ones. The ideal candidate will combine creativity with analytics to deliver effective campaigns and drive brand awareness globally.

Benefits

Gym membership for you + 1

Hybrid working

Flexible working culture

Personal private healthcare

Life insurance

Company pension contribution

Holiday purchase scheme

Learning & Development Resources

Enhanced maternity pay

Qualifications

• Passionate about digital marketing and social media.
• Min. 1 year experience managing paid social campaigns.
• Strong analytical and problem-solving skills.

Responsibilities

• Assist in strategy and campaign optimization across platforms.
• Leverage data insights for creative selection and budget allocation.
• Collaborate with teams for campaign creation and management.

Skills

Digital Marketing

Data Analysis

Creativity

Collaboration

Communication

Social Media Trends

Job description

The PureGym Way

PureGym Is The No.1 Gym Operator In The UK, And The 4th Largest Gym Operator Worldwide. With 600+ Gyms And Over 2 Million Members Across The UK, Europe & US, We Are The Gym Where Everybody Is Welcome. We Champion Diversity And Are Committed To Providing a Workplace Where Everyone Feels Free To Be. We Offer

• Gym membership for you + 1
• Hybrid working
• A truly flexible working culture
• Personal private healthcare
• Life insurance
• Company pension contribution
• Holiday purchase scheme up to an additional week.
• Great Learning & Development Resources
• Enhanced maternity pay
  
  

Digital Marketing Executive / Leeds / Hybrid

This is an exciting group-level role supporting our UK, Europe, and US markets, playing a key part in driving performance across Paid Social and Display channels.

You’ll work across platforms like Meta, TikTok, YouTube, Snapchat and Pinterest — helping to shape and optimise campaigns, manage creative assets, and deliver data-driven results. It's the perfect role for someone with a passion for digital marketing, a creative eye, and a commercial mindset.

If you're eager to grow in a fast-paced, collaborative environment and want to help shape how millions discover and engage with our brand globally — we’d love to hear from you.

The Role

• Assist the Paid Social & Display Managers in all aspects of the Paid Social & Display strategy, maximising awareness, consideration and new joiners within stated budgets.
• Manage aspects of campaign set up and optimization across a range of platforms, including Meta, Snapchat, YouTube, Google, Pinterest, TikTok, Twitter, with support from our specialist team.
• Leverage data-driven insights to inform activity, including creative selection and how we should split investment across platforms and campaigns to drive the best results.
• Contribute to long term project plans, as well as engaging in various forms of iterative testing.
• Liaise with our in-house studio and brand team to plan and create best-in-class creative, rotating these as required across campaigns. This includes ongoing management of a large bank of creative formats and digital ad assets.
• Innovate and experiment with new creative assets and strategies
• Continually seek to test and learn, evolving and optimising activity to drive the best possible results.
• Assist on meetings with suppliers such as Meta, TikTok etc. to ensure PureGym activity is following latest industry best practice
• Keep up-to-date with wider social media and display trends and developments, bringing fresh ideas and thinking to the business
• Any other ad hoc duties
  
  

The person

• Is passionate about digital marketing, keen to learn in a fast-paced environment
• Preferably min. 1 year experience of managing paid social campaigns, if new to display campaigns, a willingness to learn is key
• Is passionate about social media and up to date with latest trends, particularly on creative
• Balances a creative mindset with a commercial perspective, adept at crafting messages that resonate with diverse audiences.
• Is proactive and capable of working collaboratively across multiple teams.
• Has strong analytical skills, comfortable with data analysis and problem-solving
• Excellent verbal and written communication skills
• Interested in sport & fitness and is an ambassador of the PureGym values
• Takes ownership for performance and ensures that all targets are met
• Has the ability to manage numerous projects whilst remaining calm
  
  

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work.

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