Digital Marketing Executive

Yorkshire Food Guide; Leeds; Hybrid; GBP 26,000 - 38,000; Full time

Job summary

Yorkshire Food Guide is seeking a talented writer based in Yorkshire to create SEO-optimized content for our region’s restaurants, events, and offers. You will write long-form guides and short-form newsletter copy, travelling to shoots and presenting on camera when needed.

You will use AI tools for research, planning, editing and optimisation while maintaining YFG’s voice and engaging, friendly tone. Hybrid working with regular regional travel is involved.

Qualifications

• Degree in Journalism, English, Media or related discipline is advantageous

Responsibilities

• Write SEO-optimised long-form and short-form content for websites and emails
• Research trending topics and news to inform content plans
• Perform keyword research to inform content strategy
• Create content for client campaigns (features/reviews) and social channels
• Use AI tools to support research, planning, editing and optimisation across platforms
• Attend shoots and support events, including presenting on camera when needed
• Manage LinkedIn and other social content to drive engagement

Skills

Storytelling

Attention to detail

Engaging writing

Content ideation

Travel to shoots

AI tooling familiarity

Education

Degree in Journalism / English / Media or related

Tools

WordPress

Google Search Console

Google Analytics

Mailchimp

Job description

Yorkshire Food Guide (YFG) is a multimedia company, showcasing the best restaurants, events, exclusive offers and food and drink news from across the region - yorkshirefoodguide.co.uk.

YFG has the largest targeted audience of food and drink lovers in the region, 450K+ across the website, social media, app and e-newsletter database. Working with prestigious clients across Yorkshire to showcase top dining destinations and events.

STRICTLY NO AGENCIES

The role

We're looking for a skilled writer who lives in Yorkshire and has experience of writing SEO optimised content for websites. They like to be in the know of what's happening in the food, drink and events scene in Yorkshire. They can write in an engaging way to hook readers' interest, inform and write as if they're talking to a friend. Able to write long-form content (e.g. guides/news/features) and short-form content (e.g. for YFG’s e-newsletter, restaurant, event and product pages). They’ll also feel confident travelling across the region to client shoots, feel comfortable eating and presenting on camera/providing voiceovers for social videos.

The successful applicant will also need to be comfortable and fully on board with using AI as part of their role. This includes using AI tools to support research, idea generation, content planning, editing and optimisation, as well as using AI when writing and adapting copy across YFG’s website, social media, email, app and other platforms. They should be curious about new AI tools and ways of working, while understanding the importance of applying their own judgement, creativity, expertise and YFG’s tone of voice to everything they produce.

The person

• Likes to be in the know of what's happening in the food, drink and events scene in Yorkshire.
• Casual but expert tone of voice when writing.
• Excellent attention to detail.
• Able to identify the hook, USPs and call to action required.
• Thrive in a fast-paced environment.
• Think outside the box when it comes to content ideas.
• Confident to drive and travel across the region.
• Comfortable eating and presenting on camera/providing voiceovers for social videos.
• Ability to liaise directly with YFG’s clients.
• Comfortable using AI tools as part of their everyday workflow and open to learning and adopting new AI tools as they develop.
• Able to use AI to support and enhance their writing and content creation across different platforms, while retaining a strong personal editorial judgement, creativity and understanding of YFG’s tone of voice.

Day to day tasks

• Keeping up to date and writing about trending topics, news stories, new openings and upcoming events.
• Acting on monthly content reports -analysing insights and implementing any required changes.
• Keyword research to inform content plan.
• Coming up with content ideas that will fit across the website/socials/email.
• Writing content for client campaigns e.g. features/reviews.
• Using AI tools to support research, brainstorming, content planning, copywriting, editing, repurposing and optimisation across YFG’s platforms.
• Using AI to help adapt and tailor copy for different audiences and formats, including website, social media and email content.
• Creating and sending email newsletters, workflows and competition sign-ups.
• Ensuring website content is up to date – restaurant profile pages, event listings, product listings etc.
• Attending shoots to feature in social videos.
• Helping to curate food and drink events and gather sponsorship.
• Opportunity to attend events for new openings/menu launches and more.
• Customer support for those who have purchased YFG vouchers.
• Gathering stats from client campaigns.
• LinkedIn management

Experience required

• A degree in Journalism, English, Media, Communications, Marketing or a related discipline would be advantageous, but we’re equally interested in candidates with relevant professional experience and a strong portfolio of published work.
• A minimum of 1 year of experience in a copywriting or content writing role.
• Use of WordPress websites.
• Keyword research knowledge.
• SEO knowledge.
• Use of Google Search Console.
• Use of Google Analytics.
• Use of email marketing e.g. Mailchimp or similar.
• Ideally a valid driving licence and to be willing to drive across the region to shoots.

Location

• Leeds city centre office
• 4 days in office, one day working from home - following a successful probation period
• Travelling across the region to attend shoots/press invites/events