Digital Marketing Executive

Osborne Appointments; Kettering; On-site; GBP 25,000 - 31,000; Full time

Job summary

Osborne Appointments is seeking a Social and Digital Marketing Executive to join their team in Kettering. The role is full-time and office-based, offering £28,000 per year.

You will plan and manage content across platforms, create engaging material, run paid campaigns, optimise for SEO, and analyse performance to drive results. Applicants should have 2–3 years in social/digital marketing, strong copywriting, and a driving licence.

Qualifications

• 2–3 years' experience within social media and digital marketing.
• Proven experience managing social media platforms and creating engaging content.
• Great photographic eye and the ability to create and edit video content.
• Strong written and verbal communication skills, with excellent copywriting ability.
• Experience using social media scheduling tools and email marketing platforms.
• Knowledge of Canva, Adobe Photoshop, Illustrator and Premiere Pro.
• Experience with Google Analytics, Meta Insights and SEMrush.
• Salesforce experience would be advantageous.
• Creative, proactive and enthusiastic approach with strong commercial awareness.
• Excellent attention to detail and analytical skills, with the ability to interpret data and turn insights into action.
• Ability to prioritise workloads, manage multiple tasks and work under pressure.
• Must hold a full UK driving licence.

Responsibilities

• Manage social media – Plan content calendars, schedule posts and manage feeds across Instagram, Facebook, LinkedIn and TikTok.
• Create engaging content – Write copy, develop website content, design graphics, take photos and edit short-form videos.
• Manage digital campaigns – Support and deliver paid advertising across Google Ads, Meta Ads Manager and LinkedIn Ads.
• Improve online visibility – Optimise website copy, meta descriptions and keywords for SEO and organic traffic.
• Support email marketing – Plan, create and schedule campaigns to engage customers.
• Track performance – Monitor campaigns with Google Analytics and social insights to improve activity.
• Support award submissions – Research and write compelling entries for industry awards.
• Keep the website up to date – Update site content with key information, photos and statistics.
• Research the market – Monitor competitors and trends to identify opportunities.

Skills

Social media management

Content creation

Video editing

Photo editing

Copywriting

SEO basics

Analytics

Campaign management

Driving licence

Time management

Tools

Canva

Adobe Photoshop

Illustrator

Premiere Pro

Google Analytics

Meta Insights

SEMrush

Salesforce

Job description

Role: Social and Digital Marketing Executive

Location: Kettering

Hours: Full-time, Monday to Friday (office based)

Salary: £28,000 per annum

Want to put your creative skills and digital marketing experience to good use? An excellent opportunity has now arisen for a Social and Digital Marketing Executive to join a well-established client.

Duties of a Social and Digital Marketing Executive:

• Manage social media – Plan content calendars, schedule posts and manage social media feeds across platforms including Instagram, Facebook, LinkedIn and TikTok, engaging with new and existing audiences.
• Create engaging content – Write social media copy, develop website content, design graphics, take photographs and shoot and edit short-form videos using a smartphone and editing tools.
• Manage digital campaigns – Support and deliver paid advertising campaigns across Google Ads, Meta Ads Manager and LinkedIn Ads, ensuring all promotional content aligns with brand guidelines.
• Improve online visibility – Optimise website copy, meta descriptions and keywords to improve SEO and increase organic search traffic.
• Support email marketing – Plan, create and schedule email marketing campaigns to engage both new and existing customers.
• Track performance – Monitor campaign performance using Google Analytics and social media insights, measuring engagement, reach, conversions and ROI to improve future marketing activity.
• Support award submissions – Research and write compelling entries for industry award submissions.
• Keep the website up to date – Update website content with key information, photography, statistics and relevant business updates.
• Research the market – Monitor competitor activity, industry trends and emerging digital marketing tools to identify new opportunities.

What we would like from you:

• 2–3 years' experience within social media and digital marketing.
• Proven experience managing social media platforms and creating engaging content.
• A great photographic eye and the ability to create and edit video content.
• Strong written and verbal communication skills, with excellent copywriting ability.
• Experience using social media scheduling tools and email marketing platforms.
• Knowledge of Canva, Adobe Photoshop, Illustrator and Premiere Pro.
• Experience with Google Analytics, Meta Insights and SEMrush.
• Salesforce experience would be advantageous.
• A creative, proactive and enthusiastic approach with strong commercial awareness.
• Excellent attention to detail and analytical skills, with the ability to interpret data and turn insights into action.
• Ability to prioritise workloads, manage multiple tasks and work under pressure.
• Must hold a full UK driving licence.

BEDFORDPERM