Digital Marketing Executive

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; Greater London; On-site; GBP 32,000 - 44,000; Part time

Job summary

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters in London is seeking a Digital Marketing Executive to join our entertainment-focused team on a three-day-a-week basis. You will lead hands-on Paid Social and PPC campaigns, plan, launch, optimise and report on performance to drive awareness, ticket sales and audience growth across our entertainment brands and events.

You'll collaborate with marketing and creative teams, manage budgets, track pixels and conversions, and generate

Qualifications

• Hands-on experience with Paid Social campaigns, especially Meta Ads.
• Experience running Google Ads/PPC campaigns.
• Understanding of campaign optimisation, targeting and budgeting.
• Ability to analyse data and translate insights into actions.
• Familiarity with GA4 and digital tracking/reporting.

Responsibilities

• Plan, build and manage Paid Social campaigns on Meta, TikTok and other channels.
• Manage and optimise PPC/Google Ads campaigns.
• Monitor performance and optimise budgets, audiences, bidding and creative.
• Support digital campaigns around launches and events.
• Collaborate with creative teams to test assets and copy.
• Manage tracking pixels, conversions and UTM parameters.
• Analyse performance using GA4, Google Ads and Meta Ads Manager.
• Produce reports covering reach, CTR, CPC, CPA, ROAS and conversions.
• Identify opportunities to improve performance through testing.

Skills

Paid Social

PPC

Google Ads

GA4

Campaign analytics

Budget management

Audience segmentation

Performance reporting

Creative testing

Digital marketing

Tools

Meta Ads Manager

Google Ads

GA4

Job description

Digital Marketing Executive – Entertainment

Location: London

Sector: Entertainment

Focus: Paid Social & PPC

The Role

We’re looking for a commercially minded Digital Marketing Executive to join our entertainment business on a three-day-a-week basis in London.

This is a hands-on digital marketing role with a particular focus on Paid Social and PPC, helping to plan, launch, optimise and report on campaigns that drive awareness, engagement, ticket sales/conversions and audience growth.

You’ll work closely with the wider marketing and creative teams to deliver compelling campaigns across our entertainment brands, shows, events and/or productions.

Key Responsibilities

• Plan, build and manage Paid Social campaigns across platforms such as Meta (Facebook & Instagram), TikTok and other relevant channels.
• Manage and optimise PPC/Search campaigns, primarily through Google Ads.
• Monitor campaign performance and continually optimise budgets, audiences, bidding, targeting and creative to improve results.
• Support digital campaigns around key entertainment launches, events, productions and promotional moments.
• Work with creative teams to develop and test engaging paid-social assets and advertising copy.
• Manage campaign tracking, including pixels, conversion events and UTM parameters.
• Analyse performance using platforms such as Google Analytics (GA4), Google Ads and Meta Ads Manager.
• Produce clear campaign reports covering key metrics including reach, CTR, CPC, CPA, ROAS and conversions.
• Identify opportunities to improve campaign performance through audience, creative and landing-page testing.
• Keep up to date with digital advertising trends, platform developments and emerging opportunities within entertainment and culture.
• Support the wider marketing team with digital activity where required.

About You

You’ll ideally have previous experience in a Digital Marketing Executive, Paid Media Executive, Performance Marketing Executive or similar role.

You should have:

• Hands-on experience managing Paid Social campaigns, particularly Meta Ads.
• Experience running Google Ads/PPC campaigns.
• A good understanding of campaign optimisation, targeting, audience segmentation and budget management.
• Confidence analysing campaign data and turning insights into practical recommendations.
• Familiarity with GA4 and digital tracking/reporting.
• Strong attention to detail and the ability to manage multiple campaigns and deadlines.
• A creative mindset alongside a strong understanding of performance and data.
• Excellent communication and organisational skills.
• An interest in entertainment, live events, theatre, music, film, media or culture.

Experience within entertainment or a related consumer-facing industry would be advantageous, but isn’t essential.

What We’re Looking For

This role would suit someone who enjoys being hands-on with campaigns rather than simply briefing agencies. You’ll be comfortable moving between creative thinking and performance data — understanding both what makes audiences engage and what ultimately drives conversion.

You’ll be joining a fast-moving entertainment environment where campaigns can have short lead times, multiple creative assets and clearly defined commercial targets.