Digital Marketing Executive

Morgan McKinley; Greater London; Remote; GBP 60,000 - 80,000; Full time

Job summary

An exciting opportunity awaits with a premium hospitality company seeking a Digital Marketing & Insights Executive. This role involves analyzing data from various digital channels, including Google Analytics and Google Ads, to provide actionable insights that enhance marketing strategies and campaign performance. You will be part of a dynamic marketing team, driving customer insights and supporting email marketing campaigns. If you're passionate about digital marketing and have a knack for data analysis, this position offers a fantastic chance to make a significant impact in a thriving industry. Join a forward-thinking team and help shape the future of marketing in hospitality!

Qualifications

• 2 years experience in digital marketing with a focus on analytics.
• Proven track record in using Google Ads and web analytics.

Responsibilities

• Analyze market trends and provide actionable recommendations.
• Interpret data from digital channels to drive insights.

Skills

Digital Marketing

Data Analysis

Customer Insights

Email Marketing

HTML

Tools

Google Analytics

Google Ads

CRM Systems

Job description

This range is provided by Morgan McKinley. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

REMOTE WORKING - MUST BE BASED AROUND SURREY, HAMPSHIRE, BERKSHIRE AREA

We are working with a fantastic premium hospitality company who are looking for a Digital Marketing & Insights Executive to join a marketing team to support across multiple UK sites. It will include reviewing the analysis of data across paid media, website and email reporting on performance to make recommendations on future improvements from a variety of sources including Google Analytics.

Responsibilities

• Look at market trends and customer insight from paid digital media activity and provide actionable recommendations to improve campaign performance and engagement.
• Interpret data from various digital channels using tools like Google Analytics, Google Ads, social media insights and CRM systems.
• Drive data driven customer insights and be the voice of the customer by gathering member and prospect feedback from surveys.
• Develop regular monthly marketing scorecard reports and track key metrics.
• Provide data driven insights to help with development of marketing strategies and elevate success of marketing campaigns.
• Support with email marketing campaigns.
• Monitor and report on the performance of email marketing campaigns.
• Support web agency where required to optimise and update website changes, form creation and create landing pages.

Qualifications

The suitable candidate will have 2 years experience in a digital marketing role and proven track record in analytics and insights specifically with Google ads and web analytics. Previous experience in prospect generation would be preferable and working knowledge of HTML. Google ads and analytics insights is a must.

APPLY NOW!! Call Kelly on 01483 453555 or email your cv to [e-mail]

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Hospitality