Digital Marketing Executive

Clarion Events; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

Clarion Events is seeking a Digital Marketing Executive to join their Enthusiast Department. This role involves driving digital campaigns for The Baby Show, collaborating with the marketing team to implement strategies, and maximizing engagement through social media and email marketing. Ideal candidates will possess strong digital marketing skills and thrive in a dynamic environment.

Benefits

End of year wellbeing shutdown

Celebration days (birthdays, cultural holidays)

Summer hours in August (early finish on Fridays)

Helping Our World (HOW) Days – charity leave

Pension, private medical, health cash plan

Wellbeing resources (MYNDUP)

Season Ticket Loan, Cycle to Work

Free gym, shower facilities, eyesight tests, flu vaccinations

Qualifications

• Proven experience in digital marketing and campaign management.
• Strong digital skills and understanding of marketing principles.
• Ability to manage multiple campaigns in a fast-paced environment.

Responsibilities

• Develop customer-centric marketing strategies.
• Plan and deliver multi-channel campaigns.
• Manage social media channels and analyze campaign effectiveness.

Skills

Digital Marketing

Social Media

Campaign Implementation

Communication

Organizational Skills

Tools

Pardot

Google Analytics

SEO

Canva

Job description

Join to apply for the Digital Marketing Executive role at Clarion Events

Recruitment Business Partner @ Clarion Events

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

A vacancy has arisen for a dynamic, consumer-centric Digital Marketing Executive in Clarion’s Enthusiast Department across the Baby portfolio – https://www.thebabyshow.co.uk/excel, The Baby Show Olympia London, The Baby Show NEC Birmingham.

Born in 2002, The Baby Show is the leading Baby, Pregnancy and Parenting B2C Event in the UK. It takes place three times a year at ExCeL London, NEC Birmingham, and Olympia London, supporting around 70,000 expectant and new parents, babies, and grandparents annually.

The event is the nation’s largest shopping destination for all things baby, offering attendees the opportunity to compare, try, and buy from over 350 brands. It provides a unique visitor experience with free support, information, and advice from the UK’s leading baby and parenting experts on topics from sleep and birth to breastfeeding, first aid, weaning, and development.

This exciting role offers a great opportunity to impact these events. You will work closely with the Marketing Manager and Senior Marketing Campaign Executive to implement marketing plans aligned with the event strategy. You will report directly to the Marketing Manager, who will support your development and provide leadership and guidance.

The Candidate:

We seek an enthusiastic, articulate, customer-centric individual with solid digital skills ready to drive digital campaigns and with a good understanding of marketing and events principles.

The ideal candidate will have proven experience in digital marketing, including social media and campaign implementation, and strong communication, organizational, and social media skills. Ability to work in a fast-paced environment, managing multiple campaigns simultaneously, is essential. You will work with the wider marketing team to set and achieve key metrics in line with overall event marketing strategies.

Strong digital marketing success and experience in executing digital and social media campaigns are required. The role suits someone thriving in dynamic environments who can seamlessly integrate online strategies with on-site activities.

Key Responsibilities:

1. Contribute to developing customer-centric marketing strategies.
2. Assist in planning and delivering multi-channel campaigns on time.
3. Create and proof content for websites, emails, social media, and collateral.
4. Maximize email campaign performance via HTML, automation, and segmentation (including Engagement Studio).
5. Maintain and update website content, layout, and assets for optimization.
6. Manage the Baby portfolio’s databases using the Customer Data Platform (CDP).
7. Plan, execute, and analyze email campaigns.
8. Manage social media channels, both organic and paid.
9. Collaborate with the creative team to produce digital collateral.
10. Build relationships with partners, sponsors, media, influencers, and exhibitors.
11. Report on campaign effectiveness and suggest growth opportunities.
12. Use Google Analytics to analyze data and personalize visitor experiences.
13. Develop and maintain online systems (e.g., Pardot analysis, website forms, pop-ups, sign-ups).
14. Build exhibitor digital marketing packages to maximize event presence.
15. Support at-show marketing campaigns and event delivery.

Requirements

Knowledge, Skills & Behaviours:

1. Experience in event marketing with successful multi-channel campaigns.
2. Experience with email marketing and automation, preferably Pardot.
3. Knowledge of digital marketing including social media, content, and affiliate marketing; experience with PPC, Display, Paid Social; awareness of latest trends like TikTok.
4. Skills in SEO, Google AdWords & Analytics, content management, social media tools (Later, Canva), mobile apps, video, blogs.
5. Strong attention to detail, copywriting, proofing, and analytical skills.
6. Understanding of design and print processes.
7. Solid grasp of core marketing disciplines and data segmentation techniques (Treasure Data knowledge is a plus).
8. Knowledge of tracking, response reporting, databases, and customer journey segmentation.
9. Understanding of consumer markets is beneficial but not essential.
10. Excellent attention to detail, hardworking, and able to balance workload.
11. Good team player and communicator.
12. Self-motivated with initiative.
13. Ability to build rapport internally and externally.
14. Multi-tasking skills and ability to remain calm under pressure.
15. Creativity and analytical thinking.
16. Proficiency in Word, Excel, Canva, and general IT skills.
17. Excellent interpersonal and communication skills.
18. Budget management skills.
19. Alignment with Clarion’s values: passion, care, imagination, trust.

About Clarion Events

Clarion Events is a leading global event organizer, established in 1947 (https://clarionevents.com/welcome), committed to diversity and inclusion. Owned by Blackstone, a top global investment firm (https://www.blackstone.com/), we aim to deliver exceptional customer experiences and be market leaders in satisfaction and delight.

Benefits & Perks:

• End of year wellbeing shutdown
• Celebration days (birthdays, cultural holidays)
• Summer hours in August (early finish on Fridays)
• Helping Our World (HOW) Days – charity leave
• Pension, private medical, health cash plan
• Wellbeing resources (MYNDUP)
• Season Ticket Loan, Cycle to Work
• Free gym, shower facilities, eyesight tests, flu vaccinations

Additional Details:

• Seniority Level: Entry level
• Employment Type: Full-time
• Job Function: Marketing
• Industry: Events Services

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