Digital Marketing Executive

EF Education First; Greater London; On-site; GBP 40,000 - 52,000; Full time

Benefits offered by this job

Private medical insurance

Private pension

Office gym

Cycle-to-work

Travel pass loan

Employee assistance programme

Job summary

EF Education First in London is seeking a Digital Marketing Executive to join our global marketing team. Based in Chelsea with a hybrid schedule (4 days in office, 1 day remote), you will drive multi-channel campaigns and optimize lead generation across channels.

You will own email campaigns, content updates, paid social and paid search, plus collaborate with design and content teams. Strong English, 2+ years' experience, and proficiency with CMS and marketing platforms are essential.

Qualifications

• At least 2+ years of hands-on digital marketing experience, ideally B2B.
• Experience creating, implementing, and optimizing email campaigns; Salesforce Marketing Cloud a plus.
• Proven track record managing performance marketing campaigns on Google, LinkedIn, or other major platforms.
• Experience with CMS, especially Storyblok, is advantageous.
• Strong analytical skills and English proficiency.

Responsibilities

• Support multi-channel campaigns and always-on activities across the EF Corporate Learning marketing ecosystem.
• Manage the execution of global email campaigns, including copy, audience segmentation and data application, sharing best practices.
• Monitor and analyse email metrics (open rates, CTR) and drive improvements.
• Assist updating website content, coordinating AI translation and local proofreading.
• Set up and optimise online lead generation and brand awareness campaigns (LinkedIn Ads).
• Support paid search campaigns and optimize results.
• Manage organic social calendar with the content team to feed social channels.
• Use data to monitor and optimise campaign performance.

Skills

Digital marketing

Email marketing

Campaign management

Social media

Analytics

English fluency

Tools

Salesforce Marketing Cloud

Storyblok CMS

Google Ads

LinkedIn Ads

Job description

Job position: Digital MarketingExecutive

Office location: Chelsea, London - Hybrid (4 days a week in the office, 1 day from home)

EF Corporate Learning is the world’s first and largest corporate language training provider, delivering language training for organizations since 1965. Today, our language learning approach has evolved for the digital age, bringing experiential, immersive learning online on a global scale.

We help people find their voice - at work and in life. Our purpose is to empower our clients and learners to reach their goals through the best language education in the world.

Ourglobal marketing teamin Londonislookingfor an ambitious,innovative,and results-drivendigitalmarketer. This role will work closely with team members acrossMarketing, Sales, Design, Content and Operations.

Key responsibilities

• Supportthe team in the delivery and execution of multi-channel campaigns and always-on activities across the EF Corporate Learning marketingecosystem.


• Managetheexecution of global email marketing campaigns, includingcopy writing, audience segmentationand dataapplication,and sharing best practice across local marketing managers.


• Monitor andanalyseemail programssuch as open rates, click to open rates and track improvements.


• Assist theteamto keep the website content up to date, including the coordination of AI translation and local proofreading.


• Set up and optimise online lead generation and brand awareness campaigns on various digital marketing channels,such asLinkedIn Ads.


• Supportour teamin improvingthe results of our global paid search campaigns.


• Manage and execute on the organic social calendar, working closely with the content team on content pipeline to feed social.


• Use data and workclosely withthe rest of the marketing team tocontinuouslymonitorand optimizetheperformanceofyourcampaigns.


• Create innovative marketing messages,based onthebehaviours of our target customers, the buyer’sjourney,and sales insights.


• Assist with the planning and execution of webinars and other online events.


• Collaborate with Creative team on design, copy and messaging; become a brand champion across all communications.


• Write marketing copy yourself, such as for organic social, paid social, and emails.

The skills & experience we look for

• The ideal candidate has at least2+ years of hands‑on experience in digital marketing, ideally B2B.


• You have direct experiencecreating,implementing,andoptimizingemail marketingcampaigns. Experience of Salesforce Marketing Cloud a plus.


• Proven track-record of successfully setting up and managing performance marketing campaigns onGoogle, LinkedIn,or othermajor platforms.


• Experience with web content management systems (CMS), in particular experience with Storyblok would be advantageous.


• Experience in using AI to automate processes and improve effectiveness.


• Strong analytical skills and the ability to track and interpret trends and patterns to inform andoptimizemarketing plans.


• Can work to tight deadlines while still maintaining excellent attention to detail and accuracy.


• Effective at building relationships, collaborating, and influencing others and dealing with internal and external senior stakeholders. Comfortable working in a team involved in complex projects across different functions.


• Solid communication and interpersonal skills. Excellent command of English, additional languages are advantageous too.

To thrive at EF, you will:

• Have strong personal drive and energy


• Possess an entrepreneurial spirit with a nothing is impossible mindset


• Excited by having ownership and autonomy


• Enjoy working in a fast-paced results-driven environment


• Be passionate about learning and languages

Why work for us?

• Opportunities to produce meaningful work that makes a difference to people’s lives.


• Developing our talent is core to our values. We provide regular training, access to self-development platforms, real ownership, and career progression opportunities


• An attractive salary (based on track record) and benefits packages


• Comprehensive Onboarding and development programs

UK Staff Benefits

• Private Medical Insurance


• Private pension scheme managed by Aviva


• Office gym & yoga studio


• Cycle-to-work scheme


• Loan for annual travel passes


• Employee Assistance Programme

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