Digital Marketing Executive

EF Corporate Learning; Greater London; Hybrid; GBP 38,000 - 52,000; Full time

Job summary

EF Corporate Learning in London is seeking an ambitious Digital Marketing Executive to join our hybrid team in Chelsea. You will drive multi-channel campaigns, manage email programs, and optimise paid and organic channels to generate leads and raise brand awareness.

Ideal candidates have 2+ years in digital marketing (B2B preferred), strong analytics, and experience with email automation and content management systems.

Qualifications

• At least 2+ years hands-on experience in digital marketing, ideally B2B.
• Experience creating, implementing, and optimizing email marketing campaigns; Salesforce Marketing Cloud a plus.
• Proven track-record of setting up and managing performance marketing campaigns on Google, LinkedIn, or other major platforms.
• Experience with CMS (Storyblok) is advantageous.
• Strong analytical skills to track trends and inform marketing plans.
• Ability to meet tight deadlines with attention to detail and accuracy.
• Excellent communication; able to collaborate with internal and external senior stakeholders.

Responsibilities

• Support multi-channel campaigns and always-on activities across the EF Corporate Learning marketing ecosystem.
• Manage the execution of global email marketing campaigns, including copy writing, audience segmentation and data application.
• Monitor and analyse email programs such as open rates, click-to-open rates and track improvements.
• Assist keeping website content up to date, coordinating AI translation and local proofreading.
• Set up and optimise online lead generation and brand awareness campaigns on channels like LinkedIn Ads.
• Support improvements to global paid search campaigns.
• Manage and execute on the organic social calendar with the content team.
• Use data to monitor and optimise campaign performance.
• Create innovative marketing messages based on buyer journey and sales insights.
• Assist with webinars and other online events.
• Collaborate with Creative team on design, copy and messaging; be a brand champion.
• Write marketing copy for organic social, paid social, and emails.

Skills

Digital marketing

Email marketing

Performance marketing

Google Ads

LinkedIn Ads

Analytical skills

Stakeholder management

English proficiency

AI in marketing

Tools

Salesforce Marketing Cloud

Storyblok CMS

Job description

Job Description

Job Description

Job position: Digital MarketingExecutive

Office location: Chelsea, London - Hybrid (4 days a week in the office, 1 day from home)

EF Corporate Learning is the world’s first and largest corporate language training provider, delivering language training for organizations since 1965. Today, our language learning approach has evolved for the digital age, bringing experiential, immersive learning online on a global scale.

We help people find their voice - at work and in life. Our purpose is to empower our clients and learners to reach their goals through the best language education in the world.

Ourglobal marketing teamin Londonislookingfor an ambitious,innovative,and results-drivendigitalmarketer. This role will work closely with team members acrossMarketing, Sales, Design, Content and Operations.

Key Responsibilities

• Supportthe team in the delivery and execution of multi-channel campaigns and always-on activities across the EF Corporate Learning marketingecosystem.
• Managetheexecution of global email marketing campaigns, includingcopy writing, audience segmentationand dataapplication,and sharing best practice across local marketing managers.
• Monitor andanalyseemail programssuch as open rates, click to open rates and track improvements.
• Assist theteamto keep the website content up to date, including the coordination of AI translation and local proofreading.
• Set up and optimise online lead generation and brand awareness campaigns on various digital marketing channels,such asLinkedIn Ads.
• Support our teamin improvingthe results of our global paid search campaigns.
• Manage and execute on the organic social calendar, working closely with the content team on content pipeline to feed social.
• Use data and workclosely withthe rest of the marketing team tocontinuouslymonitorand optimizetheperformanceofyourcampaigns.
• Create innovative marketing messages,based onthebehaviours of our target customers, the buyer’sjourney,and sales insights.
• Assist with the planning and execution of webinars and other online events.
• Collaborate with Creative team on design, copy and messaging; become a brand champion across all communications.
• Write marketing copy yourself, such as for organic social, paid social, and emails.

The Skills & Experience We Look For

• The ideal candidate has at least2+ years of hands-on experience in digital marketing, ideally B2B.
• You have direct experiencecreating,implementing,andoptimizingemail marketingcampaigns. Experience of Salesforce Marketing Cloud a plus.
• Proven track-record of successfully setting up and managing performance marketing campaigns onGoogle, LinkedIn,or othermajor platforms.
• Experience with web content management systems (CMS), in particular experience with Storyblok would be advantageous.
• Experience in using AI to automate processes and improve effectiveness.
• Strong analytical skills and the ability to track and interpret trends and patterns to inform andoptimizemarketing plans.
• Can work to tight deadlines while still maintaining excellent attention to detail and accuracy.
• Effective at building relationships, collaborating, and influencing others and dealing with internal and external senior stakeholders. Comfortable working in a team involved in complex projects across different functions.
• Solid communication and interpersonal skills. Excellent command of English, additional languages are advantageous too.

To Thrive At EF, You Will

• Have strong personal drive and energy
• Possess an entrepreneurial spirit with a nothing is impossible mindset
• Excited by having ownership and autonomy
• Enjoy working in a fast-paced results-driven environmentBe passionate about learning and languages

Why work for us?

• Opportunities to produce meaningful work that makes a difference to people’s lives.
• Developing our talent is core to our values. We provide regular training, access to self-development platforms, real ownership, and career progression opportunities
• An attractive salary (based on track record) and benefits packages
• Comprehensive Onboarding and development programs

UK Staff Benefits

• Private Medical Insurance
• Private pension scheme managed by Aviva
• Office gym & yoga studio
• Cycle-to-work scheme
• Loan for annual travel passes
• Employee Assistance Programme

About The Team

EF Corporate Learning is the world’s first and largest corporate language training provider. Delivering language training for organizations since 1965 and with 20+ million learners trained online since 1996, our legacy and global scale are unmatched. Many of the 3,000+ multinational organizations we serve have partnered with us for over 15 years.

Our award-winning method is designed using the largest dataset of language learners in the world, drawing from 2.2+ million English assessments, 5+ million live private classes yearly, and countless more learners enjoying structured self-study every day. The result is a learning experience with 3x better engagement and learning progress, helping your teams find their voice, faster.

EF Corporate Learning is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.

Learn more about EF Corporate Learning: corporatelearning.ef.com