DIGITAL MARKETING EXECUTIVE

Eminox Limited; Gainsborough CP; On-site; GBP 28,000 - 40,000; Full time

Job summary

A leading company in engineering is seeking a Digital Marketing Executive to drive growth and engagement across multiple business units. The role involves developing content strategies, managing online campaigns, and utilizing AI technology to optimize their marketing efforts. Ideal candidates will have a passion for creativity, strong communication skills, and at least two years of relevant marketing experience. This position offers an exciting opportunity to contribute to the company's digital transformation.

Qualifications

• At least 2+ years' marketing experience.
• Proven record of effective content creation and strong copywriting skills.
• Ability to work independently and manage time-sensitive projects.

Responsibilities

• Implementing digital marketing activities and running multi-channel campaigns.
• Creating SEO-optimized content across key digital platforms.
• Analyzing performance metrics to recommend continuous improvements.

Skills

Creative thinking

Communication

Content creation

Data-driven analysis

eCommerce management

Tools

Microsoft Office Suite

Adobe Creative Suite

WordPress

AI tools

Job description

The Eminox Group of Companies is part of Hexadex Limited, which is a global group of engineering companies and are majority employee owned, with headquarters in Gainsborough, Lincolnshire, UK.

Our culture is guided by our company values which promote authenticity, continuous improvement, customerservice and respect for our people, partners and customers. We are committed to operating with a clearly definedpurpose and being an employer, customer, and supplier of choice to support our business and achieve long-termsustainable success.

The Eminox Group comprises of three companies; Eminox Ltd, Ceramex Ltd and SaveGuard and we supply productsand services, globally from our manufacturing facilities in the UK (HQ), Europe, North America and Asia.

Eminox designs market-leading exhausts, specialist pipes, silencers and exhaust aftertreatment systems which useinnovative diesel particulate filter (DPF) technologies and the latest SCR technology to reduce harmful pollutants

from heavy-duty equipment and vehicles across multiple sectors.

Ceramex is a leading international supplier of DPF remanufacturing and cleaning services to major OEMs withfacilities across the UK, Europe, Japan and North America.

In 2024 Eminox acquired SaveGuard which designs and manufactures highly technical and innovative thermal andacoustic insulation products to OEMs. These products and solutions expand the Eminox Group’s value offering andenhances the technological capabilities with a wide range of automotive products used in vehicle exhausts

The marketing department is responsible for all Eminox Group marketing activities and plays a vital role in driving growth, building brand awareness, generating leads, and supporting sales. Our department balances the complexities of the manufacturing sector, including long sales cycles, technical products, and the need for targeted strategies across our multiple business units while ensuring each business unit’s strategic goals are met.

The Digital Marketing Executive is responsible for implementing digital marketing activities and running multi-channel campaigns to deliver agreed sales and marketing plans for all business units. This role plays a pivotal part in establishing and driving our group’s growth and engagement by developing online sales, creating content for social media, websites, direct marketing activities and tracking and reporting performance metrics. This role will also support digital transformation in the Eminox Group by developing and implementing AI technology.

Key responsibilities:

• Creating social media content relevant to business development objectives for each business unit’s specific target audiences, in line with the Eminox Group of Companies branding and corporate visual identities
• Creating monthly, SEO-optimised content across key digital platforms, supporting the planning and management of paid campaigns on social media and other platforms in line with customer behaviours or objectives to drive lead generation
• Analysing and reporting on key performance indicators using AI tools and strong numerical reasoning, with the goal of recommending and implementing continuous improvement to increase relevant conversions
• Enhancing customer experience through eCommerce development and management
• Reviewing and maintaining the business unit websites, using WordPress content management system
• Producing digital artwork, photography, audio, and video content for internal and external communications, using software applications including the Microsoft Office Suite and Adobe Creative Suite in line with each business unit’s branding and corporate visual identities
• Developing collateral and briefs for digital and print use, including presentations, photography, and video content
• Collaborating and liaising with external teams, including PR, advertising, and design companies
• Supporting event planning, such as product launches, networking events, webinars and webcasts aligned with each business unit’s strategic goals
• Any other duties assigned in line with scope of role

Understanding and adherence to the following:

• H&S policy and procedures, key role responsibilities being:
• Keep a safe and healthy working environment for self and others who may be affected by our work activities
• Raise any situation that may endanger self and others via the near-miss process (or accident process if appropriate)
• Minimise the environmental impact of work activities, by giving due consideration to how activities are undertaken and raise concerns appropriately

And in addition:

• Understand risk management in the context of IATF as applies to this role
• Demonstrate and uphold the company values
• Demonstrate a pro-activeness towards personal development
• At least 2+ years’ marketing experience
• Creative thinker with excellent communication and copywriting skills
• A proven record of effective content creation, including writing copy and building landing pages
• Data-driven, analysis of performance indicators and using insights from data to optimise campaigns
• eCommerce management
• Experience in working with time-sensitive projects and tight deadlines with a good ability to organise and prioritise tasks
• Ability to work independently to achieve business objectives
• An enthusiasm for using the most effective AI tools in marketing
• Ability to understand and convey brand values to stakeholders

In line with our company values all post holders should demonstrate the Eminox core skills and attributes:

Core skills

• Ability to introduce new methods and ideas ensuring a continuous improvement ethos
• Demonstrates attention to detail through all stages of processes
• Can work and communicate effectively with others
• Understands and delivers customer requirements

Core attributes

• Demonstrates integrity by doing the right thing all the time
• Demonstrates energy and determination
• Takes accountability and responsibility
• Values others and common courtesy
• Holds a completer finisher mentality
• Recognises the value of teamwork

Our Values

Be authentic. Build trust. Be committed.
We do what we say with openness and honesty.

Look ahead. Think differently. Be bold.
We strive to improve and delight our customers.

Get involved. Be accountable. Respect each other.
We learn, grow and achieve together.