DIGITAL MARKETING EXECUTIVE

Crunchy Carrots; Falkirk; Hybrid; GBP 36,000 - 56,000; Full time

Benefits offered by this job

MacBook Pro and editing software

Get your birthday off every year

Business Healthcare Plan

Job summary

Crunchy Carrots, based in Falkirk, is seeking an experienced Digital Marketing Executive to support client growth through creative, on-brand strategies and strong relationships. You’ll manage a portfolio of accounts, shape strategy with the Head of Marketing, and collaborate with an experienced team to drive results.

You’ll lead content and campaigns, pitch ideas, monitor performance, and ensure high-quality output.

Qualifications

• At least 4 years of experience, ideally in an agency setting.
• Able to build marketing strategies from goals, not just execute plans.
• Strong client relationship and presentation skills.

Responsibilities

• Strategy and client ownership across a portfolio of accounts.
• Own and run day-to-day activities for larger clients.
• Build and present strategies and annual plans with the Head of Marketing.
• Pitch new ideas and identify opportunities to grow a client’s brand, reach and results.
• Be the trusted point of contact, delivering analytics and explaining numbers.

Skills

Marketing strategy

Client management

Account ownership

Content planning

Analytics & reporting

Team collaboration

Tools

Meta Business Suite

TikTok Business Center

Canva

Adobe

Social scheduling tools

Job description

• Location: Falkirk / hybrid (3 days minimum in office)


• Contract: Full time


• Experience required: 4+ years, ideally agency

Crunchy Carrots, based in Falkirk, is hitting a really exciting period of growth, with an ever-expanding client base, and definitive ambitions to be the digital marketing agency of choice in Scotland for SMEs. We’re a close team who work hard, laugh a lot, and take the work seriously without taking ourselves too seriously. If you’ve ever sat in an agency job wondering if anyone above you actually cares, that’s not us.

What does that mean? Well, we’re looking to add an experienced Digital Marketing Executive to our Marketing Team, someone who can support our clients’ growth plans by coordinating and delivering creative, on-brand marketing strategies and building strong client relationships .

You’ll have your own portfolio of accounts, including some of our larger and more established clients, and you’ll be trusted to run them. That means shaping the strategy with the Head of Marketing rather than just receiving it, pitching ideas that move a client’s business forward, and being the person clients rely on for straight answers. You’ll work alongside an experienced team, with real input into how we approach our clients’ marketing.What you’llactually bedoing

Teamwork is where the magic is

This job is all about working alongside a team of great people in our office in Falkirk. We’re pretty flexible and offer hybrid working, with a minimum of three days a week in the office. If working from home five days a week is your preference, this isn’t the right job for you (it’s just good to be upfront about this stuff).

We’re a close team and we are built to collaborate, share the good with the bad, and understand each other’s pain and passions. With your experience, you’ll be someone others turn to for a second opinion, and you’ll help set the standard for how we work.

Your Skills

We’re looking for someone who can spin plates, juggle clients and never miss a beat. In other words, you’ve got at least four years of experience, ideally in an agency, and you’ve seen enough to know what good looks like.

• You can take a business’s goals and build a marketing strategy around them, not just turn someone else’s plan into posts


• You have a strong design eye and an instinct for tone of voice, and you can create and approve content that’s genuinely on brand and valuable


• You’re confident leading client conversations, presenting your thinking, explaining results, and handling the harder discussions as well as the easy ones


• You can plan an account against its service level agreement (SLA) and budget, and you know when to flag that something needs to change


• You use AI tools to work smarter and faster, but you know the difference between a starting point and a finished piece, and you never let it think for you


• You’re comfortable across Meta Business Suite, TikTok Business Center, Canva and Adobe, and a social scheduling tool.

We have clients across a wide range of sectors including trade and construction, retail and hospitality, sports, and IT, so if you can demonstrate your experience across a range of industries, so much the better!

Key responsibilities

• Strategy and client ownership


• Own a portfolio of accounts, including larger clients, and run them day to day


• Build and present marketing strategies and annual plans, alongside the Head of Marketing


• Pitch new ideas and spot opportunities to grow a client’s brand, reach and results


• Be the trusted point of contact for your clients, building relationships that last


• Deliver regular analytics and reporting to clients, and explain what the numbers mean

Content and creative

• Lead the content for your accounts, from idea through design and copy to publishing


• Create varied marketing collateral and write regular newsletters for clients


• Keep the quality high, including checking your own and your colleagues’ work before it goes live

Making the team better

• Share best practice and support with your colleagues


• Be aware of and jump on trends, and bring what you learn back to the team


• Contribute to new business, including proposals and client pitches, where it makes sense

Who you are

• You’ve done this for a few years and you’re ready for more ownership, not more of the same


• You build relationships that last, and clients remember working with you


• You’re organised enough to juggle a full portfolio without anything slipping through the cracks


• You’re a team player who shares knowledge and is still open to learning


• You represent the Crunchy Carrots brand at all times

What’s in it for you

• A role with genuine ownership, with a say in strategy and in how your accounts are run


• A friendly, close team in a modern Falkirk office


• MacBook Pro and editing software


• Get your birthday off every year


• Business Healthcare Plan