Digital PR Manager

Mediaworks; Newcastle upon Tyne; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual leave

Birthday off

Social events

Wellbeing options

Personal development plan

Job summary

Mediaworks in Newcastle upon Tyne is seeking a driven Digital PR Manager to lead a talented team and grow our clients' brands through impactful digital PR strategies.

You will drive media relations, oversee campaigns, and build strong client partnerships while developing talent and championing continuous improvement in a fast-paced agency.

The role offers a competitive salary and bonus scheme as part of a supportive, collaborative team.

Qualifications

• Significant experience in digital PR, including media relations and SEO outreach.
• Proven ability to lead and develop a team within a fast-paced agency environment.
• Strong client management and strategic planning capabilities.

Responsibilities

• Lead and manage the digital PR team, setting objectives and guiding campaigns.
• Develop data‑led digital PR strategies aligned with client goals.
• Drive media relationships to secure high-quality coverage and links.
• Oversee campaign delivery, ensuring on-time delivery within budgets and quality standards.
• Nurture client relationships and present strategic recommendations at senior levels.
• Collaborate with SEO, content and paid media teams for integrated campaigns.

Skills

Digital PR

Media relations

SEO outreach

Team leadership

Client management

Job description

Do great work, have great fun and develop your career alongside a group of ridiculously talented people.

We are looking for a driven and experienced Digital PR Manager to join our talented team.

This role is ideal for someone who thrives in developing and delivering impactful digital PR strategies, leading a team and building strong relationships with clients. You’ll have the opportunity to grow your career in a forward-thinking agency, driving brand visibility, earning high-quality coverage and delivering meaningful results for some of our largest clients

THE ROLE

You'll be responsible for:

#Leading and managing the team: Providing day-to-day leadership and line management for the digital PR team, setting clear objectives, allocating responsibilities and ensuring the team is motivated, supported and working effectively towards shared goals.

#Developing people and performance: Holding regular one-to-ones, conducting performance reviews, providing constructive feedback and identifying training and development opportunities to support individual growth and progression.

#Managing workload and resources: Overseeing team capacity, prioritising workloads and allocating resources effectively to ensure campaigns are delivered on time, to a high standard and within agreed budgets.

#Setting standards and accountability: Establishing clear expectations around quality, productivity and client service, monitoring performance against objectives and addressing challenges proactively.

#Leading digital PR strategy: Developing and overseeing creative, data-led digital PR strategies that align with client objectives, strengthen brand authority and support organic search performance.

#Managing campaign delivery: Taking accountability for the planning, execution and performance of campaigns, ensuring the team delivers measurable results and continually looks for opportunities to improve.

#Managing client relationships: Acting as a senior point of contact for key clients, building trusted relationships, presenting strategic recommendations and ensuring client expectations are consistently met or exceeded.

#Driving media relations: Developing relationships with journalists, publishers and industry contacts to secure high-quality coverage, authoritative links and valuable brand placements.

#Championing collaboration: Working closely with SEO, content, paid media and wider agency teams to deliver integrated campaigns and share knowledge and best practice.

#Driving continuous improvement: Reviewing team and campaign performance, identifying opportunities to improve processes and introducing new approaches that enhance quality, efficiency and results.

#Supporting agency growth: Contributing to new business pitches, identifying opportunities to grow existing accounts and supporting the wider commercial success of the digital PR function.

#Inspiring team culture: Creating a positive, collaborative and high-performing team environment where people feel empowered to share ideas, take ownership and develop their careers.

When you join our crew you get a platform to shine ... and a competitive salary and bonus scheme, 25 days annual leave with the option to buy more (plus public holidays and your birthday off), social activities and office events including our famous monthly breakfast buffets, as well as a range of wellbeing options, a personal development plan, and more!

THE PERSON

Alongside strong digital PR expertise, we're looking for an experienced people manager who can lead by example, inspire others and balance the demands of client delivery with the development and performance of their team.

Ideally you'll also have:

#Significant experience in digital PR, media relations, SEO outreach or communications, ideally within a digital marketing agency.

#Proven experience managing and developing a team, including line management, setting objectives and supporting individual performance.

#Experience conducting one-to-ones, performance reviews, coaching conversations and career development planning.

#The ability to motivate, engage and inspire a team, creating a culture of accountability, collaboration and continuous improvement.

#Strong workload and resource management skills, with experience balancing competing priorities and ensuring effective delivery across multiple campaigns or clients.

#A track record of developing successful digital PR strategies and delivering measurable results for clients.

#Excellent client relationship management skills, with confidence communicating with senior stakeholders and presenting strategic recommendations.

#Strong commercial awareness, with the ability to understand budgets, resource requirements, client profitability and opportunities for account growth.

#Exceptional communication, organisation and problem-solving skills, with the confidence to make decisions and manage challenges effectively.

#A proactive, adaptable approach and a genuine passion for helping both people and campaigns succeed.

And fantastic if you also have;

# A flexible and adaptable approach to work

# A great attitude and willingness to support colleagues and contribute to a positive team spirit

# A passion to train and share skills with other team members and departments

We like to win. There’s no shame in that. And we believe that to win you set the bar and beat it - simple as that.

We do it well

We’re commercially driven and customer-obsessed. We’re not here for vanity, every single one of us is 100% driven to smash your goals.

We love technology and we get a buzz when we come up with ways of working better, faster, and smarter than the competition.

We do it together

We believe in the power of teams to create work that works. We’re natural born collaborators, always feeding off each other because we know that the whole is greater than the sum of its parts.