Digital Marketing Executive

Reed; England; On-site; GBP 28,000 - 35,000; Full time

Benefits offered by this job

Career progression opportunities

Ongoing training and professional dev.

Collaborative and dynamic environment

Job summary

Reed in West Sussex is seeking a Digital Marketing Executive to join a creative team and drive brand awareness, leads, and customer engagement across digital channels.

You will plan and manage campaigns, analyse performance, optimise paid ads, and support content and email marketing to boost conversions and ROI.

Qualifications

• Proven experience in a digital marketing role or similar.
• Strong understanding of digital marketing channels and techniques.
• Experience with analytics tools like Google Analytics and Google Search Console.
• Familiarity with paid advertising platforms such as Google Ads and Meta Ads.
• Excellent written and verbal communication skills.
• Strong analytical mindset and attention to detail.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Plan, implement, and manage digital marketing campaigns across multiple channels such as SEO, PPC, email, social media, and display advertising.
• Monitor and analyse campaign performance using tools like Google Analytics, and report on ROI and key KPIs.
• Manage and optimise paid advertising campaigns across platforms like Google Ads, Meta Ads, and LinkedIn.
• Support the content strategy by creating and scheduling engaging content across websites, blogs, and social platforms.
• Conduct keyword research and implement SEO best practices to enhance organic visibility.
• Manage social media accounts, including content planning, posting, and engagement.
• Assist in email marketing campaigns, from creation to performance tracking.
• Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness.
• Stay updated with the latest digital marketing trends, tools, and technologies.
• Support website updates and improvements to enhance user experience and conversion rates.

Skills

Digital marketing

SEO

PPC

Analytics

Content creation

Social media management

Email marketing

HTML/CSS basics

Tools

Google Analytics

Google Search Console

Google Ads

Meta Ads

LinkedIn Ads

WordPress

Mailchimp

HubSpot

Job description

Digital Marketing Executive

• Location: West Sussex
• Job Type: Full-time
• Salary: £28-35k

Are you a Digital Marketing Executive looking to join a creative team to enhance their online marketing efforts. The ideal candidate will be pivotal in driving brand awareness, generating leads, and improving customer engagement across various digital channels.

Day-to-day duties of the role:

• Plan, implement, and manage digital marketing campaigns across multiple channels such as SEO, PPC, email, social media, and display advertising.
• Monitor and analyse campaign performance using tools like Google Analytics, and report on ROI and key KPIs.
• Manage and optimise paid advertising campaigns across platforms like Google Ads, Meta Ads, and LinkedIn.
• Support the content strategy by creating and scheduling engaging content across websites, blogs, and social platforms.
• Conduct keyword research and implement SEO best practices to enhance organic visibility.
• Manage social media accounts, including content planning, posting, and engagement.
• Assist in email marketing campaigns, from creation to performance tracking.
• Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness.
• Stay updated with the latest digital marketing trends, tools, and technologies.
• Support website updates and improvements to enhance user experience and conversion rates.

Required Skills & Qualifications:

• Proven experience in a digital marketing role or similar.
• Strong understanding of digital marketing channels and techniques.
• Experience with analytics tools like Google Analytics and Google Search Console.
• Familiarity with paid advertising platforms such as Google Ads and Meta Ads.
• Excellent written and verbal communication skills.
• Strong analytical mindset and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Desirable skills include experience with CMS platforms like WordPress, knowledge of email marketing platforms like Mailchimp or HubSpot, basic understanding of HTML/CSS, experience with marketing automation tools, and graphic design skills using tools like Canva or Adobe Creative Suite.

Benefits:

• Competitive salary and benefits package.
• Opportunities for career progression.
• Ongoing training and professional development.
• A collaborative and dynamic working environment.