Digital Marketing Executive

Confidential; Croydon; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Pension scheme

Health benefits

Professional development

Job summary

Confidential is seeking a proactive Digital Marketing Executive to drive our brand's online presence from Croydon. You will develop and implement digital campaigns to increase visibility and generate high-quality leads while collaborating with marketing, sales and product teams.

You will manage social media channels, optimise content for SEO, monitor performance with web analytics, and keep us ahead of trends with fresh ideas and data-driven improvements.

Qualifications

• Proven experience as a Digital Marketing Executive or similar role.
• Strong knowledge of digital marketing concepts and best practices.
• Ability to create engaging content and copywriting.
• Analytical mindset with ability to interpret data.
• Excellent communication and interpersonal skills.
• Strong knowledge of web analytics tools like Google Analytics.
• Hands-on experience with SEO/SEM, Google Ads, email campaigns and social media marketing.

Responsibilities

• Develop and execute digital marketing campaigns across online platforms to increase brand awareness.
• Manage social media profiles and presence on Facebook, Twitter, LinkedIn, and other relevant channels.
• Monitor and analyse performance with analytics tools and report findings.
• Collaborate with marketing, sales and product teams to create cohesive strategies.
• Manage email and social media campaigns, including content, segmentation, testing and reporting.
• Update the company website with fresh content aligned with SEO strategies.
• Stay up-to-date with digital marketing trends and new channels.

Skills

Proven experience

Digital marketing concepts

Content writing

Analytical mindset

Communication

Web analytics

SEO/SEM & Social

Education

Degree in Marketing or related field

Tools

Google Analytics

Google Ads

SEO tools

Job description

Digital Marketing Executive

• Annual Salary: £35 K - £40 K DOE
• Location: Croydon
• Job Type: Full-time

We are seeking a proactive and creative Digital Marketing Executive to join our team. This role is ideal for someone who is passionate about digital marketing and looking to make a significant impact in driving our brand's online presence. The successful candidate will be responsible for developing and implementing digital marketing strategies to enhance our online visibility, engage with our audience, and boost our marketing efforts.

Day-to-day of the role

• Develop and execute digital marketing campaigns across various online platforms to increase brand awareness and generate leads.
• Manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Monitor and analyse the effectiveness of marketing content and campaigns, using tools like Google Analytics and other measurement tools to report on performance and make improvements.
• Collaborate with marketing, sales, and product development teams to create cohesive and effective strategies.
• Manage email and social media marketing campaigns, including content creation, segmentation, testing, sending, and reporting.
• Update the company website with fresh and engaging content aligned with SEO strategies to improve traffic and user engagement.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates on digital marketing software and tools.

Required Skills & Qualifications

• Proven experience as a Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.
• Strong knowledge of web analytics tools like Google Analytics.
• Hands-on experience with SEO/SEM, Google AdWords, email campaigns, and social media marketing.
• Degree in Marketing, Digital technologies or relevant field is preferred.

Benefits

• Competitive salary based on experience.
• Opportunities for professional development and training.
• Dynamic and creative work environment.
• Pension scheme and health benefits.