Digital Marketing Executive

Elevation Recruitment Group; Castleford; On-site; GBP 25,000 - 30,000; Full time

Job summary

A leading manufacturer in Castleford is seeking a Digital Marketing Executive to enhance their online presence and drive marketing strategies. The successful candidate will manage multi-channel campaigns, optimize user experience, and meet lead generation targets. This role requires a graduate with 3-5 years of B2B digital marketing experience, strong project management skills, and expertise in CRM systems. Benefits include free parking, a contributory pension, and employee assistance program.

Benefits

Free parking

Contributory pension

Employee assistance programme

Employee benefits – discount scheme for retailers/cinema etc.

Qualifications

• 3-5 years of B2B digital marketing experience.
• Strong experience in marketing automation & CRM.
• Experienced in managing corporate social media platforms.
• IT skills in Microsoft Office Applications.

Responsibilities

• Develop and drive the digital marketing strategy.
• Manage and optimize the company's website and eCommerce platform.
• Measure and report digital marketing ROI.
• Create strategic marketing plans and execute campaigns.

Skills

Digital Marketing

CRM

Marketing Automation

Project Management

Verbal Communication

Written Communication

CMS Management

Social Media Management

Education

Graduate calibre with appropriate marketing qualifications

Job description

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Role: Digital Marketing Executive – Castleford.

Salary: up to £30K per annum.

• Free parking.
• Contributory pension.
• Employee assistance programme.
• Employee benefits – discount scheme for retailers/cinema etc.

Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.

In this role, you will develop and drive the digital marketing strategy. To optimise brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets.

Responsibilities:

This role requires focus in 4main areas:

• Strategy - develop the digital marketing strategy and digital mid-term business plan.
• Conversion - develop our online platforms to achieve commercial targets.
• R.O.I – measure and report our digital marketing return on investment.

SPECIFIC RESPONSIBILITIES

• Create digital marketing strategic plans (supported by manager).
• To plan and execute all multi-channel brand and tactical campaigns to achieve lead gen targets.
• To manage and develop our website (UX and online journey).
• To manage and develop our Ecommerce platform (in line with Europe) to achieve sales targets.
• To manage and further develop our CRM systems and marketing automation capabilities.
• To optimise the potential from our social media presence.
• To optimise the awareness & engagement from our online internal comm’s.
• To develop and implement a calendar of content – campaigns, social media and mobile app.
• To identify new and creative growth strategies through digital marketing.
• To measure and report on performance and assesses against goals (ROI and KPIs).
• To conduct any other duties as requested within the scope of your knowledge, skills and ability.

CORE MEASUREMENTS

• Targeted online sales of x per annum.
• Targeted lead gen of x per annum.
• Targeted internal comms engagement of x.
• Targeted social followers & engagement of x.
• Targeted digital ROI of x.

ESSENTIAL QUALIFICATIONS / EXPERIENCE / CERTIFICATIONS

• Graduate calibre with appropriate marketing qualifications.
• At least 3-5 years of B2B Digital marketing experience.
• Experience of marketing automation & CRM (Hubspot experience an advantage).
• Strong CMS experience and management of company website.
• A social media native used to managing and developing corporates. platforms.
• IT skills (Microsoft Office Applications – Word, Excel, PowerPoint).
• Excellent verbal and written communication skills.
• Ability to build relationships with internal and external parties at all levels.
• An independent operator, able to use initiative, predict & solve problems.
• Organised with a high level of attention to detail and excellent project management skills.