Digital Marketing Executive

Aimbridge; Birmingham; On-site; GBP 30,000 - 40,000; Full time

Job summary

Aimbridge Hospitality EMEA is looking for a Digital Marketing Executive to enhance their marketing efforts at the Birmingham office. This role encompasses content creation, SEO optimization, and data analysis across multiple platforms to drive hotel bookings. Ideal candidates will have a strong background in digital marketing, experience in the hospitality sector, and be capable of producing engaging content while adapting to rapid market changes.

Benefits

Industry leading benefits

Fantastic staff rates

Employee Assistance Programme access

Annual holiday allowance of 28 days

Qualifications

• Minimum 2 years of digital marketing experience.
• Knowledge of key marketing tools like Google Analytics and Ad Words.
• Experience in the hospitality sector is desirable.

Responsibilities

• Support hotel commercial plans and ensure digital integration.
• Create and audit content across online channels.
• Analyze performance and suggest strategies for improvement.

Skills

Digital marketing

Content creation

SEO

Keyword research

Google Analytics

Graphic design

Education

Degree level or equivalent in digital marketing

Tools

Google Analytics

Google Tag Manager

Google Data Studio

Google Ad Words

SEMrush

Canva

Job description

Ready to take the next step in your career and #GoBeyond?

Aimbridge Hospitality EMEA are now seeking an enthusiastic Digital Marketing Executive to join the team at our Birmingham office.

Reporting to the Senior Digital Marketing Manager, the E-Commerce Executive will be responsible for auditing and creating content across a variety of online channels for multiple hotels. From writing optimized copy, to conducting keyword research to analyzing and reporting on results to drive continual improvement.

As Digital Marketing Executive, your role will also include:

• Support hotel commercial plans, ensuring digital integration with wider marketing campaigns and initiatives
• Auditing and creating content across all online channels, including websites, OTAs, metasearch and third-party
• Optimising websites for search, improving user experience and generating leads and conversions
• Keyword research and implementation
• Implement paid distribution strategies across a number of channels, including Google Ad Words, review and report on performance
• Use Canva to create engaging graphics for websites
• Ensure delivery of high quality, engaging and consistent copy across all online channels
• Keeping up-to-date with digital trends and algorithm updates, suggesting ideas to enhance the digital strategy of the organisation
• Analyse monthly performance, produce reports and suggest strategies to support metric improvement

To be successful in this role, you will have:

• Degree level or equivalent with digital marketing experience (2-year minimum)
• Knowledge of Google Analytics, Google Tag Manager, Google Data Studio, Google Ad Words and SEM Rush
• Hospitality experience and knowledge of brand systems would be desirable

It goes without saying you will have a natural flair for producing excellent copyright and be a diligent worker with the ability to prioritise competing workloads. We are a rapily growing organisation and, as such, we are looking for someone who is adaptable and can respond quickly and efficiently to changing timelines.

As part of this role there may also be some travel required throughout the UK.

In return, we will offer an excellent salary and industry leading benefits including fantastic staff rates and discounts across our UK portfolio, 24/7 access to our Employee Assistance Programme, and an annual holiday allowance of 28 days (inclusive of bank holidays).

So, if this sounds like you, click ‘Apply’ today. Your dream job awaits…