Digital Marketing & E-Commerce Executive

Baker Brothers; Bedford; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player in luxury jewellery is seeking a Digital Marketing & E-Commerce Executive. This exciting role involves enhancing the online presence through strategic digital marketing and e-commerce management. You will play a key role in executing multi-channel campaigns, optimising the e-commerce platform, and analysing performance metrics to drive sales. The position calls for a blend of analytical skills and creative flair, ideal for someone passionate about luxury retail. Join a dynamic team and contribute to captivating brand storytelling while enjoying opportunities for career growth in the luxury e-commerce sector.

Benefits

Competitive salary & performance-based bonus

Staff discount

Opportunity to work with luxury brands

Hands-on experience in a creative team

Career growth opportunities

Training & development opportunities

Qualifications

• Experience in digital marketing & e-commerce, ideally in luxury retail.
• Strong understanding of SEO, PPC, and customer journey mapping.
• Excellent copywriting and storytelling skills.

Responsibilities

• Manage and optimise the luxury e-commerce platform and product listings.
• Develop and execute SEO strategies and manage PPC campaigns.
• Track digital KPIs and generate reports on e-commerce performance.

Skills

Digital Marketing

E-Commerce Management

SEO

PPC Campaigns

Content Marketing

Data Analysis

Customer Experience

Copywriting

Education

Bachelor's Degree in Marketing or related field

Tools

Shopify

Magento

Google Analytics 4

Google Ads

Klaviyo

Mailchimp

Meta Business Suite

Job description

Baker Brothers is a renowned, Bedford based luxury jeweller, celebrated for our exceptional fine jewellery, prestige watches, and unparalleled customer experience. We are seeking a Digital Marketing & E-Commerce Executive to enhance our online presence, optimise our digital marketing strategy, and drive engagement with our discerning clientele.

This is an exciting opportunity for a data-driven and creative professional with experience in e-commerce, digital advertising, SEO, and content marketing within the luxury sector.

The Role

As the Digital Marketing & E-Commerce Executive, you will be vital in managing our online store and executing multi-channel digital campaigns to increase traffic, engagement, and sales. You will work closely with the wider marketing team to ensure seamless brand storytelling, campaign execution, and digital performance optimisation.

This role is ideal for someone with a blend of analytical skills and creative flair, who can take ownership of both technical e-commerce functions and brand-aligned marketing initiatives.

Key Responsibilities

1. E-Commerce & Website Management
   • Manage and optimise the luxury e-commerce platform (Shopify, Magento, or bespoke CMS).
   • Oversee product listings, descriptions, and imagery, ensuring premium presentation.
   • Implement conversion rate optimisation (CRO) strategies to enhance the user experience and increase sales.
   • Work on UX/UI enhancements, collaborating with developers and designers.
   • Monitor and analyse sales performance, customer behaviour, and website traffic, using data insights to drive improvements.
   • Ensure smooth integration of marketing campaigns with the e-commerce platform.


2. Digital Marketing & Paid Advertising
   • Develop and execute SEO strategies to improve search rankings and organic traffic, with the ability to translate data into actionable strategies.
   • Manage PPC campaigns (Google Ads, Bing Ads, and social media advertising) to drive high-quality leads.
   • Oversee social media advertising (Instagram, TikTok, Facebook, LinkedIn), ensuring strong ROI.
   • Plan and execute email marketing & CRM campaigns (Klaviyo, Mailchimp), ensuring segmentation and automation.
   • Work closely with the content team to create blog posts, product guides, and luxury storytelling campaigns.


3. Performance Analytics & Reporting
   • Track and analyse key digital KPIs (Google Analytics 4, Google Tag Manager, and Meta Business Suite).
   • Generate reports on e-commerce performance, campaign effectiveness, and customer insights.
   • Optimise marketing activities based on performance insights and ROI analysis.
   • A/B test content and campaign strategies to improve engagement and ROI.


4. Customer Experience & Brand Engagement
   • Ensure a seamless and premium online shopping experience.
   • Work with customer service and sales teams to support clientelling and VIP engagement initiatives.
   • Implement personalisation strategies, including product recommendations and tailored marketing communications.

What We’re Looking For

1. Experience in digital marketing & e-commerce, ideally in luxury retail, jewellery, watches, or high-end fashion.
2. Expertise in SEO, PPC, and paid social media campaigns.
3. Hands-on experience with Google Ads, Meta Ads, and Google Analytics (GA4).
4. Proficiency with e-commerce platforms (Shopify, Magento, or bespoke solutions).
5. Strong understanding of UX/UI, CRO, and customer journey mapping.
6. Excellent copywriting and storytelling skills, with a refined luxury tone.
7. Experience with email marketing & CRM automation (Klaviyo, Mailchimp, or HubSpot).
8. Data-driven mindset, with a passion for optimising online performance and marketing ROI.

Benefits

1. Competitive salary & performance-based bonus.
2. Staff discount.
3. Opportunity to work with world-renowned luxury brands.
4. Hands-on experience in a creative and dynamic team.
5. Career growth in luxury e-commerce & digital marketing.
6. Training & development opportunities.