Digital Marketing Director

JR United Kingdom; Kingston upon Hull; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in Kingston upon Hull is seeking a Digital Marketing Director to drive brand growth through innovative strategies across social, email, and digital channels. This role requires strong leadership skills, a proven track record in marketing, and expertise in data-driven performance optimization. Join a culture that values experimentation and career growth, while contributing to the brand's success.

Benefits

Competitive salary + performance bonus

A culture valuing experimentation and career growth paths

Qualifications

• 5–8 years leading multi-channel digital marketing (agency or high-growth brand).
• Hands-on mastery in at least two core channels; strong literacy in others.
• Track record of building and mentoring cross-functional teams.

Responsibilities

• Build quarterly roadmaps connecting awareness, engagement, and conversion.
• Coach and inspire a team, set OKRs, streamline workflows.
• Direct A/B tests, segment analyses, translating data into actionable insights.

Skills

Digital Marketing

Team Leadership

Performance Optimization

Communication

Tools

GA4

Meta/Google Ads

Klaviyo/ESP dashboards

Looker/Data Studio

Job description

Social network you want to login/join with:

Digital Marketing Director, kingston upon hull, east yorkshire

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Client:

Location:

kingston upon hull, east yorkshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

About the Position

The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue.

Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.

Key Responsibilities

• Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
• Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
• Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC /LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
• Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
• Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.

Must-Haves

• 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
• Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
• Hands-on mastery in at least two of the four core channels; strong literacy in the others.
• Track record of building and mentoring cross-functional teams.
• Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
• Exceptional communication—equally persuasive in a creative review or a board deck.

Nice-to-Haves

• Experience scaling influencer programs.
• Working knowledge of multi-touch attribution or MMM.
• Certified in Google Ads or HubSpot CRM.

Benefits & Culture

• Competitive salary + performance bonus.
• A culture that values experimentation, clear feedback loops, and career growth paths.

How to Apply

In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to [emailprotected] with the subject line: “Brand Growth Director – [Your Name]”.