Digital Marketing, Content & Design Officer

Birkenhead School; Greater London; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Wellbeing assistance through the EAP

Pension scheme

Discount on school fees for children

Job summary

Birkenhead School in the UK is seeking a creative, hands-on digital marketing lead to bring the school story to life. You will craft campaigns across social media, the website and other digital channels, with a focus on recruitment, fundraising, and community engagement.

The role involves developing compelling content, ensuring brand consistency, and working across departments to deliver high-quality digital assets and campaigns.

Qualifications

• Experience in digital marketing campaigns and audience journeys.
• Ability to manage website content and CMS workflows.
• Strong copywriting and storytelling across digital channels.

Responsibilities

• Translate marketing strategies into engaging campaigns across social media, website and other digital platforms.
• Manage the School website as a marketing and admissions channel with accurate, current content.
• Develop stories from the School, alumni, and community for recruitment and fundraising.

Skills

Digital marketing

Content creation

Social media management

SEO

Analytics

Copywriting

Photography/videography

Tools

Adobe Creative Cloud

Google Analytics

Job description

This is a creative, hands-on role responsible for bringing the Birkenhead School story to life through digital marketing, compelling content and strong creative execution. It is a new role and offers the opportunity to shape how Birkenhead School communicates with prospective families, current families, alumni and the wider community. Birkenhead School, awarded the Sunday Times Independent Secondary School of the Year in the North West for 2025, was founded in 1860. It is an HMC independent day school providing education for boys and girls drawn from the whole of the Wirral, Liverpool and as far afield as Chester and North Wales. Situated in the leafy suburb of Oxton, the School enjoys excellent facilities. The main campus has a ‘village green' atmosphere, with classrooms and laboratories looking out over the cricket square. The School comprises Pre‑School (Early Years), Prep and Seniors and integrates their objectives and activities within a ‘One School' concept. Birkenhead School prides itself on being a family school. It is attractive to parents to have all their children in one school, and it is a great advantage for the school to be able to establish strong, long‑lasting relationships with families. A key feature of the School is its strength of community, which runs through the student, staff and parental bodies. The School is embedded within the wider Wirral community, and has strong links with local business and charities. A dedicated, talented and collegiate staff body is required to achieve these aims. The School's informal motto is Respect, Responsibility and Resilience, to which we have recently added inclusivity, compassion, integrity, humility and courage as defined School values. Birkenhead School recruits on attitude as much as the quality of an individual’s qualifications on paper, an approach that has played a considerable role in the winning of the Sunday Times award – in short, staff go above and beyond in delivering outstanding academic grades and an expansive co‑curricular programme which leads to a fulfilled, inspired and happy community – staff, students, parents, grandparents and alumni (Old Birkonians).

Key Responsibilities

• Digital Marketing and Campaigns
  Translate marketing and fundraising strategies into engaging campaigns across social media, website and other digital platforms.
  Define audiences, objectives and success measures, using data to optimise reach, engagement, enquiries and conversion.
• Website and Email
  Manage the School website as a key marketing and admissions channel, ensuring content is accurate, engaging and current.
  Improve prospective‑family journeys through effective content, landing pages, SEO and user‑experience principles.
• Content, Social Media and Storytelling
  Proactively identify and develop stories from across the School, alumni and wider community.
  Create engaging written, photographic, video and visual content to support recruitment and fundraising activities.
  Ensure all content meets safeguarding, consent, copyright and data‑protection requirements.
• Creative Design and Production
  Produce high‑quality digital and print assets for campaigns, advertising, social media, the website, email, admissions and events.
  Create publications, posters, programmes, presentations and reusable templates.
  Apply strong visual judgement and maintain brand consistency across typography, imagery and layout.
  Prepare artwork for print and digital publication using Adobe Creative Cloud or equivalent professional tools.
• Planning, Analytics and Improvement
  Maintain an integrated digital marketing and content calendar aligned with recruitment campaigns, events other key dates.
  Monitor and report on performance across campaigns, website, social media and email.
  Develop meaningful measures for engagement, registrations, enquiries and conversion.
  Use data to test, learn and continually improve activity.
  Explore appropriate uses of AI and emerging technology while maintaining accuracy, professional judgement, safeguarding, copyright and brand standards.

Please see the Information for Candidates, available on the School website, for the full list of responsibilities.

Skills and Knowledge

• Essential Digital Marketing
  Relevant professional experience in digital marketing, content or creative marketing.
  Strong practical understanding of digital marketing and audience journeys.
  Experience planning and delivering digital campaigns.
  Experience managing website content through a CMS.
  Experience creating and managing professional social media content.
  Understanding of SEO and website user experience.
  Experience using analytics to evaluate and improve digital activity.
• Content & Creative
  Excellent copywriting and written English.
  Strong creative judgement and an instinct for compelling stories.
  Good photography and short‑form video creation/editing skills.
  Strong visual judgement and practical graphic‑design capability.
  Ability to produce professional digital and print assets.
  Confidence using Adobe Creative Cloud or equivalent professional tools.
  Portfolio demonstrating relevant digital, content and/or creative work.

Ways of Working

• Audience-focused, with an understanding of what audiences need to know, feel or do.
• Proactive and curious, with confidence to seek out stories and opportunities.
• Able to translate information and briefs into effective communications.
• Strong organisational and project‑management skills.
• Able to manage multiple priorities and deadlines.
• Excellent attention to detail.
• Collaborative and confident working across an organisation.
• Understanding of safeguarding, consent, copyright and data protection.

Hours

This is a permanent, full‑time role of 40 hours per week. A degree of flexibility is required in the role, as candidates will be expected to work as necessary to attend events as appropriate, including evenings and weekends.

Benefits

• Working with fantastic young students
• Working as part of a committed team
• Wellbeing assistance through the Employee Assistance Programme
• Membership of a pension Scheme
• Discount on School fees for children of permanent staff attending the School
• Free lunch in the Dining Hall during term times
• Free use of the fully equipped on‑site gym
• Electric Car Charging points
• Support for your continuous professional development