Digital Marketing & Campaigns Lead

Silverstone Museum; Silverstone; On-site; GBP 25,000 - 35,000; Full time

Job summary

Silverstone Museum is seeking a creative and proactive Marketing Executive to join our team and help bring the stories of British motorsport to life. You’ll plan, deliver and track campaigns that inspire visits, engagement with our content and discovery of our heritage.

Working closely with the Senior Marketing Executive, you’ll coordinate across social, digital, print and events, craft compelling copy, optimise online presence and analyse performance to improve ROI for our wonderful visitor

Qualifications

• Campaign planning and execution across channels.
• Copywriting for social, newsletters, web and promo material.
• Experience with digital marketing tools, ads, SEO basics.
• Strong ability to analyze data and report on performance.
• Awareness of market trends and visitor data insights.

Responsibilities

• Coordinate and deliver integrated marketing campaigns across social media, email, digital, print and events.
• Write and edit engaging copy for social posts, newsletters, website pages and promotional materials.
• Update website content, manage social media channels, support paid advertising and help improve SEO.
• Monitor campaign results using analytics tools, report on performance and identify opportunities to improve engagement and ROI.
• Keep up to date with competitor activity, visitor trends and customer data to identify new opportunities.
• Work with teams across the Museum and external partners to ensure cohesive campaigns.
• Maintain accurate customer databases and email lists to optimise communications.

Skills

Campaign planning

Content creation

Digital marketing

Analytics & reporting

Market research

Team collaboration

CRM management

Job description

Silverstone Museum is seeking a creative and proactive Marketing Executive to join our team and help bring the stories of British motorsport to life. You’ll plan, deliver and track campaigns that inspire visits, engagement with our content and discovery of our heritage.

Working closely with the Senior Marketing Executive, you’ll coordinate across social, digital, print and events, craft compelling copy, optimise online presence and analyse performance to improve ROI for our wonderful visitor