Digital Marketing Campaign Executive

JR United Kingdom; Kingston upon Hull; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading services provider in Kingston upon Hull seeks a Digital Marketing Campaign Executive to join their in-house Marketing team. The role involves managing multi-channel digital strategies to drive lead generation and optimize campaign performance through data-driven insights. The ideal candidate will have proven experience in executing high-impact B2B marketing campaigns and a strong grasp of analytics tools.

Qualifications

• Proven experience in B2B multi-channel digital campaigns.
• Hands-on skills in Google Ads and LinkedIn Campaign Manager.
• Proficiency in data-driven decision-making with GA4.

Responsibilities

• Develop and manage digital marketing campaigns aiming for lead generation.
• Optimize Google Ads and manage social media campaigns via LinkedIn.
• Report on campaign performance and ensure alignment across teams.

Skills

Google Ads

Digital Marketing

SEO

Email Marketing

Content Creation

Tools

Google Tag Manager

GA4

LinkedIn Campaign Manager

WordPress

Job description

Social network you want to login/join with:

Digital Marketing Campaign Executive, Kingston upon Hull, East Yorkshire

Client: Central Employment

Location: Kingston upon Hull, East Yorkshire, United Kingdom

Job Category: Other

-

EU work permit required: Yes

Job Views:

2

Posted:

28.06.2025

Expiry Date:

12.08.2025

Job Description:

Central Employment is working with a leading services provider to appoint a B2B Digital Marketing Executive to join an established in-house Marketing, Communications, and Events team.

Digital Marketing Campaign Executive profile:

The digital marketing campaigns lead will be responsible for reporting and reviewing performance marketing and PPC analytics to inform strategic, data-driven decisions.

Responsibilities include:

• Developing, implementing, and managing end-to-end multi-channel digital marketing campaigns to generate leads, ensuring timely delivery, effective budgeting, and alignment with membership growth plans.
• Running and optimizing Google Ads campaigns, with expertise in search and display advertising.
• Using Google Tag Manager to set up and manage triggers, tags, and custom conversions.
• Setting up and reporting on campaign performance using GA4 and other analytics tools.
• Collaborating across teams to ensure campaigns are aligned, well-executed, and data-driven.
• Driving and measuring email marketing, SEO, website optimization, and automation efforts.
• Developing targeted content for paid and organic social campaigns, including ads, carousels, and videos.
• Managing paid and organic social media campaigns via LinkedIn Marketing Solutions, optimizing content, monitoring budgets, ROI, and KPIs.
• Testing and optimizing marketing tactics for lead nurturing and member acquisition, utilizing marketing automation.
• Supporting the continuous improvement of the acquisition strategy.

Experience required:

• Proven experience planning and executing high-impact, B2B multi-channel digital campaigns with ROI focus.
• Hands-on skills in Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
• Proficiency with WordPress and web content management systems.
• Experience setting up and managing Google Tag Manager and event tracking.
• Proficiency in GA4 and data-driven decision making.
• Experience with paid LinkedIn campaigns, especially lead generation and building audience lists (matched audiences).
• Ability to manage internal relationships and expectations across various levels of experience and seniority.
• In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies.