Digital Marketing Assistant

Driver Hire Borders; Warrington; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join a leading company as a Digital Marketing Assistant, focusing on optimising paid digital campaigns across major platforms. You will play a pivotal role in driving performance and supporting wider marketing initiatives in a dynamic environment, with a strong package of employee benefits.

Benefits

Generous holiday allowance

Life assurance

Retail discount scheme

Employee recognition awards

Company pension scheme

Qualifications

• Experience in digital marketing roles or relevant internships.
• Strong analytical skills and experience in performance management.

Responsibilities

• Plan, launch and optimise campaigns for lead generation.
• Monitor campaign performance and report on KPIs.
• Contribute to content strategy including blogs and social media.

Skills

Campaign Management

SEO

A/B Testing

Performance Reporting

Image and Video Editing

Tools

Google Analytics

Salesforce

Looker Studio

Job description

We are seeking a proactive and detail-oriented Digital Marketing Assistant to join our dynamic digital marketing team. This role will primarily focus on managing and optimising paid digital campaigns across platforms such as Google Ads and other relevant networks to drive performance and ROI. In addition to paid media, the successful candidate will also support broader digital marketing initiatives, including SEO, content strategy, and performance reporting. This is an exciting opportunity for a marketing professional with a strong grasp of digital tools and a passion for driving measurable results in a fast-paced environment.

Duties will include:

• Plan, launch and optimise campaigns for lead generation and revenue growth.
• Collaborate with wider business to develop high-performing ad creative, copy, and landing pages.
• Manage bidding strategies, audience targeting, and A/B testing at scale.
• Monitor campaign performance using tools such as Google Analytics, Looker Studio, and Salesforce reports.
• Integrate campaign tracking with Salesforce to ensure clear lead attribution and sales funnel visibility.
• Report on KPIs including CPA, CPC, CTR and conversion rates.
• Use insights to drive continuous optimisation and growth.
• Help conduct keyword research, audience segmentation, and A/B testing to improve campaign effectiveness
• Work with digital marketing, product marketing and wider business to align messaging and track full-funnel performance.
• Brief and collaborate with external agencies as required.
• Contribute to the content calendar and help manage blog, social media, and website updates.

What can we offer you in return?You’ll be joining a highly successful FTSE100 company, the UK’s largest equipment rental provider. We provide an Industry leading flexible rewards package including generous holiday allowance (with the opportunity to buy and sell annual leave), life assurance, retail discount scheme, employee recognition awards and a great Company pension scheme.