Digital Marketing Analyst (Hybrid) — Data-Driven Growth

Huckleberry Agency Ltd.; City of Edinburgh; Hybrid; GBP 32,000 - 46,000; Full time

Job summary

Huckleberry Agency Ltd. in Edinburgh is seeking a Digital Marketing Analyst to translate data into actionable insights across SEO, paid media and CRM.

You’ll analyse multi-channel activity and present strategies to improve revenue, occupancy and brand visibility for hotel and hospitality clients. Join a hybrid team collaborating with Account Managers to align activity with client objectives and seasonal targets.

Qualifications

• 2+ years in digital marketing, analytics or performance role.
• Strong knowledge of GA4, GTM, Looker Studio and Google Ads.
• Solid SEO fundamentals: keyword research & on-page optimization.
• Experience analysing Meta Ads, PPC and cross-channel performance.
• Ability to distill complex datasets into clear insights and actions.
• Comfortable shaping client strategy across paid, organic and CRM channels.
• Commercial mindset with KPI focus (revenue, occupancy, ROAS).
• Proficient with Google Sheets or Excel.
• Hospitality/travel/e-commerce experience is a bonus.
• Knowledge of booking engines and cross-domain tracking is advantageous.

Responsibilities

• SEO, GEO & Strategic Insight: conduct keyword research and on-page reviews.
• Analytics, Channel Performance: analyse GA4 data and align with client goals.
• Content, CRM & Customer Journey: support newsletters and journey optimization.
• Tracking, Measurement & Planning: assist with event tracking and forecasting.

Skills

GA4 analytics

Data-driven insights

Cross-channel optimization

Excel/Sheets

Communication

Tools

GA4

Google Tag Manager

Looker Studio

Google Ads

Siteminder

Job description

Huckleberry Agency Ltd. in Edinburgh is seeking a Digital Marketing Analyst to translate data into actionable insights across SEO, paid media and CRM.

You’ll analyse multi-channel activity and present strategies to improve revenue, occupancy and brand visibility for hotel and hospitality clients. Join a hybrid team collaborating with Account Managers to align activity with client objectives and seasonal targets.