Digital Marketing Analyst

Herd Digital; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading digital performance agency in London seeks a Digital Marketing Analyst to enhance their data-driven decision-making. You'll drive analytics across diverse client accounts, contribute to media mix modeling, and present actionable insights. This role combines technical skills with strategic input for substantial growth in digital marketing efforts.

Benefits

Personal training budget (£300 per year)

Wellness cash benefit (£250)

Bupa healthcare and Paycare (after one year)

Eye tests

Cycle to work scheme

Season ticket loan

Charity day and paid day off for volunteering

Sabbatical policy and company away weekend

Referral bonus for new hires

Qualifications

• 2-4 years of relevant experience in digital analysis.
• Strong SQL skills, with experience in BigQuery.
• Confidence using GA4 and understanding of MMM.

Responsibilities

• Run GA4 and Salesforce integrations.
• Write SQL queries for BigQuery to interrogate data.
• Present insights to teams and clients focusing on ROAS.

Skills

SQL

GA4

Data Analysis

Communication

Tools

BigQuery

Salesforce

GTM

Job description

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I help growing digital teams in London hire people who don’t just fit “the job” but fit the culture. Specialist in digital marketing hires across…

You’ve done the dashboards. Now you want to drive the decisions.

You’ve built reports, tracked performance, and probably spotted more than a few missed opportunities. Maybe you've even suggested them. But you're ready for a role where your insights don’t just get noted — they get actioned.

That’s where this comes in.

A full-service digital performance agency is looking for a Digital Marketing Analyst to join their tight-knit data and analytics team. They’re independent, ambitious, and hands-on, working across a client portfolio that ranges from luxury ecommerce and lead gen to subscription boxes and insurance.

This isn’t a role where you’re hidden behind dashboards. You’ll be joining client calls, presenting your ideas, and helping shape strategies that deliver measurable growth.

What you’ll be doing

You’ll work across a range of client accounts and internal projects, including:

• Running GA4 and Salesforce integrations
• Writing SQL queries for BigQuery — yes, including joins — to interrogate a centralised data warehouse
• Setting up and troubleshooting tracking across websites and mobile (via GTM)
• Interpreting and presenting insights to internal teams and clients, with a focus on ROAS, testing, and optimisation
• Supporting the build of a proprietary Media Mix Modelling (MMM) product
• Automating internal reporting (e.g. time tracking, finance)
• Contributing to an internal AI committee exploring how to use automation in reporting and analysis

It’s fast-paced and varied — you might be working on performance insights for a subscription brand one day and troubleshooting event tracking or modelling customer lifetime value the next.

What we’re looking for

This is ideal for someone who’s spent a few years in a digital analyst or web analyst role and is now looking to take more ownership and get closer to the strategy.

You’ll need:

• 2–4 years of relevant experience
• Strong SQL skills — especially experience with BigQuery
• Confidence using GA4 (navigation at minimum; setup is a bonus)
• An understanding of MMM — what it is and why it matters
• Clear, direct communication skills — someone who’s open to feedback and happy pushing back with ideas
• The ability to prioritise, work across multiple clients, and make sense of complex datasets
• A curious, commercial mindset — not just looking for trends, but looking for what they mean

Bonus points if you’ve got experience with PPC, SEO, or have previously worked at a digital agency.

The offer

• Location: Central London office, 2 days a week in-office (flexible)
• Working with: A small senior analytics team — with progression into mentoring and leadership available
• Personal training budget (£300 per year)
• Wellness cash benefit (£250)
• Bupa healthcare and Paycare (after one year)
• Eye tests, cycle to work scheme, season ticket loan
• Perkbox (staff discount platform)
• Charity day and paid day off for volunteering
• Sabbatical policy and company away weekend
• Referral bonus for new hires

The process

• Stage 1: 30-min video intro with the hiring manager
• Stage 2: In-person interview with a task presentation and team meet

You won’t be siloed. You’ll be shaping strategies, influencing spend, and owning the insight.

Ready to make that move?

job ID:#3299735

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst

• Industries

  Marketing Services and Advertising Services

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