Digital Marketing Analyst

Roc Search GmbH; United Kingdom; Remote; GBP 30,000 - 40,000; Full time

Job summary

Roc Search GmbH is seeking a Digital Marketing Analyst for a remote, 12-month FTC in the United Kingdom. The role focuses on data-driven marketing, campaign execution, customer segmentation and marketing analytics to optimise client campaigns.

You will manage end-to-end campaign activities, deliver insights on segmentation, and provide high-quality reporting to clients and internal stakeholders. Strong SQL skills and marketing knowledge are essential for success.

Qualifications

• Degree qualified or equivalent experience within Marketing, Business Information Systems or Data Management.
• At least 1 year's experience working within a marketing environment.
• Good understanding of marketing principles and practices.
• Strong written, verbal and presentation skills.
• Excellent organisational, analytical and problem-solving abilities.
• Strong data literacy and confidence working with databases and SQL.
• Experience with SQL Server, Oracle or similar database technologies.

Responsibilities

• Deliver and support audience selections and direct marketing campaigns using marketing automation platforms.
• Manage the end-to-end execution of campaign activities, ensuring quality, accuracy and compliance.
• Work closely with clients and internal stakeholders to develop effective marketing and sales campaigns.
• Provide insight and recommendations around customer segmentation and targeting.
• Analyse campaign and audience performance to measure effectiveness and identify opportunities for optimisation.
• Identify opportunities to automate and improve existing processes and activities.
• Conduct peer reviews of audience selections and campaign activity.
• Produce high-quality, client-facing documentation and reporting.
• Manage client queries relating to campaign selections, criteria, processes and data quality.
• Manage expectations and ensure delivery against agreed SLAs.
• Produce internal and external KPI reporting.
• Support weekly, monthly and quarterly service review meetings with clients.

Skills

Marketing analytics

Campaign execution

Audience segmentation

SQL

Data literacy

Client-facing

Presentations

Education

Degree in Marketing or related field

Tools

SQL Server

Oracle

Job description

Digital Marketing Analyst- Remote- 12-month FTC- £30-40K depending on experience

Are you a data driven marketing professional with experience in campaign execution, customer segmentation and marketing analytics?

We're looking for a Digital Marketing Analyst to join our clients growing Managed Services team.

This is a client facing role where you'll play a key part in supporting the delivery and optimisation of marketing campaigns, using data and insight to help clients improve customer engagement and campaign performance.

Key Responsibilities

• Deliver and support audience selections and direct marketing campaigns using marketing automation platforms.
• Manage the end-to-end execution of campaign activities, ensuring quality, accuracy and compliance.
• Work closely with clients and internal stakeholders to develop effective marketing and sales campaigns.
• Provide insight and recommendations around customer segmentation and targeting.
• Analyse campaign and audience performance to measure effectiveness and identify opportunities for optimisation.
• Identify opportunities to automate and improve existing processes and activities.
• Conduct peer reviews of audience selections and campaign activity.
• Produce high-quality, client-facing documentation and reporting.
• Manage client queries relating to campaign selections, criteria, processes and data quality.
• Manage expectations and ensure delivery against agreed SLAs.
• Produce internal and external KPI reporting.
• Support weekly, monthly and quarterly service review meetings with clients.

Essential Experience

• Degree qualified or equivalent experience within Marketing, Business Information Systems or Data Management.
• At least 1 years' experience working within a marketing environment.
• Good understanding of marketing principles and practices.
• Strong written, verbal and presentation skills.
• Excellent organisational, analytical and problem-solving abilities.
• Strong data literacy and confidence working with databases and SQL.
• Experience with SQL Server, Oracle or similar database technologies.

We welcome applications from people of all backgrounds, experiences, and perspectives - and we're committed to creating an inclusive workplace where everyone can thrive.