Digital Marketing Analyst

Glasdon UK Limited; Blackpool; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading company in environmental and safety products seeks a Digital Marketing Analyst in Blackpool. The role involves developing and monitoring marketing strategies, with full training provided. Ideal candidates will possess strong analytical skills and relevant experience in digital marketing and SEO.

Benefits

33 days paid holiday (rising to 38)

Flexible holiday booking in 30-minute blocks

Performance bonuses

Company pension scheme

Private health insurance after one year

Employee Assistance Programme (EAP)

On-site gym

Cycle to Work scheme

Opportunities for professional development

Qualifications

• 2 years' experience in CPC management preferred.
• Excellent written communication skills required.
• Good understanding of social media and IT.

Responsibilities

• Writing SEO content for websites tailored to target audiences.
• Managing CPC/PPC campaigns to increase revenue.
• Conducting keyword research and monitoring SEO strategies.

Skills

SEO content writing

CPC management

Keyword research

Google Analytics

Analytical skills

Education

2.1 Degree in Marketing, Business, or Maths

Strong A-Level results in English Language, Maths, or Science

Job description

Job Title: Digital Marketing Analyst

Location: Blackpool, Lancashire

Salary: Competitive

Job Type: Full-time / Permanent - Monday to Friday, 9.00am to 5.00pm (subject to the needs of the role).

Summary

The Glasdon Group is a market leader in the design and supply of a wide range of environmental and safety products. Our products have been helping make the world a cleaner, safer place for over 65 years.

We are currently seeking an enthusiastic individual to join our Group Marketing team in Blackpool, Lancashire. The successful candidate will develop and monitor comprehensive marketing strategies across the organization. Full training and support will be provided.

Main Duties and Responsibilities

1. Writing SEO content for websites tailored for the target audience, including the most valuable keywords.
2. Conducting keyword research to identify the most effective keywords.
3. Managing CPC/PPC campaigns to increase revenue from sponsored advertising (Google & Bing).
4. Using tools such as Google Analytics to monitor and measure the success of SEO strategies.
5. Researching industry-related topics.
6. Keeping up-to-date with SEO and CPC changes.

Ideal Candidate Background

1. A proactive attitude with a strong willingness to learn.
2. Ideally 2 years' experience in CPC management.
3. Excellent written communication skills.
4. Good understanding of social media and IT.
5. Strong analytical skills.
6. Preferably a 2.1 Degree in Marketing, Business, or Maths, or strong A-Level results in English Language, Maths, or Science.

Benefits

• 33 days paid holiday (rising to 38 depending on service).
• Ability to buy/sell up to 5 days holiday annually.
• Flexible holiday booking in 30-minute blocks.
• Performance bonuses.
• Company final salary pension scheme after two years of service.
• Pension via NEST within 3 months of start date.
• Life insurance after two years.
• Private health insurance after one year.
• Health cashback plan.
• Company sick pay scheme.
• Employee Assistance Programme (EAP).
• Relocation support loans.
• Long service awards.
• On-site café/social space.
• Free on-site parking.
• Special occasion gifts.
• Cycle to Work scheme.
• On-site gym and changing facilities.
• Team building activities.
• Flexitime work pattern.
• Company events and social activities.
• Electric vehicle charging points at cost.
• Paid charity days and fundraising events.
• Opportunities for promotion and skills development.
• Professional study support and comprehensive training programs.

Please click the APPLY button to submit your CV for this role.

The Glasdon Group of Companies is an equal opportunities employer.

Candidates with experience or relevant titles such as SEO, Data Analysis, Science, Statistics, Excel, Social Media, B2B Marketing, Blogging, Creative Writing, Digital Marketing, Communications, PPC, CPC, Content Writing, Sales Promotion may also be considered.