Digital Marketing Analyst

Glasdon International Limited; Blackpool; On-site; GBP 25,000 - 40,000; Full time

Job summary

A leading company in environmental and safety products seeks a Digital Marketing Analyst to join their marketing team in Blackpool. This role involves developing strategies, managing PPC campaigns, and generating SEO content. They offer comprehensive training and a range of benefits, making it an excellent opportunity for a motivated candidate.

Benefits

33 days paid holiday, increasing to 38 with service

Flexible holiday booking in 30-minute blocks

Performance bonuses

Company pension scheme after two years

Private health insurance after one year

Life insurance

Health cashback

Sick pay

Employee assistance

Qualifications

• 2 years' experience managing CPC campaigns preferred.
• Excellent written communication skills are essential.
• Proactive attitude with a strong willingness to learn.

Responsibilities

• Write SEO content tailored for target audiences.
• Manage CPC/PPC campaigns to boost revenue.
• Monitor SEO strategy success using Google Analytics.

Skills

SEO

CPC Campaign Management

Content Writing

Data Analysis

Social Media Understanding

Strong Analytical Skills

Education

2.1 Degree in Marketing, Business, Maths

Tools

Google Analytics

Job description

Job Title:

Digital Marketing Analyst

Location:

Blackpool, Lancashire

Salary:

Competitive

Job Type:

Full-time / Permanent - Monday to Friday, 9.00am to 5.00pm (subject to the needs of the role).

Summary:

The Glasdon Group is a market leader in the design and supply of environmental and safety products, helping make the world cleaner and safer for over 65 years.

We are seeking an enthusiastic individual to join our Group Marketing team in Blackpool, Lancashire. The successful candidate will develop and monitor marketing strategies across the organization, with full support and training provided.

Main Duties and Responsibilities:

1. Writing SEO content tailored for target audiences, incorporating valuable keywords.
2. Conducting keyword research to identify effective keywords.
3. Managing CPC/PPC campaigns to boost revenue from sponsored advertising (Google & Bing).
4. Using tools like Google Analytics to monitor and evaluate SEO strategy success.
5. Researching industry-related topics.
6. Staying updated on SEO and CPC changes.

Ideal Candidate Background:

• A proactive attitude with a strong willingness to learn.
• Ideally 2 years' experience managing CPC campaigns.
• Excellent written communication skills.
• Good understanding of social media and IT.
• Strong analytical skills.
• Preferably a 2.1 Degree in Marketing, Business, Maths, or strong A-Level results in English, Maths, or Science.

Benefits:

• 33 days paid holiday, increasing to 38 with service.
• Flexible holiday booking in 30-minute blocks.
• Performance bonuses.
• Company pension scheme after two years.
• Private health insurance after one year.
• Additional benefits include life insurance, health cashback, sick pay, employee assistance, and more.

To apply, click the APPLY button and submit your CV. The Glasdon Group is an equal opportunities employer. Relevant experience in SEO, data analysis, social media, digital marketing, PPC, content writing, or related fields will be considered.