Digital Marketer (12 months MAT cover )

MSD Malaysia; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

MSD Malaysia is seeking a Digital Marketer to deliver insight-driven digital and omnichannel execution that amplifies brand strategy and creates seamless, meaningful customer experiences.

This role focuses on execution excellence, owns digital channels, customer journeys, and performance measurement while collaborating with Strategy, Brand, Data & Analytics, and external partners. The position is hybrid in London and requires rigorous compliance with ABPI standards.

Qualifications

• Experience delivering digital or omnichannel marketing in a regulated environment.
• Strong understanding of digital channels, journeys, and MarTech.
• Proven ability to use analytics and experimentation to improve performance.
• Strong organizational skills with focus on quality and compliance.
• Collaborative mindset across cross-functional teams.
• Passion for continuous improvement and customer-centric experiences.

Responsibilities

• Execute insight-driven digital activity aligned with brand priorities to enhance customer engagement.
• Lead, design, map and optimise customer journeys and touchpoint planning, ensuring coordinated content and seamless orchestration across channels.
• Manage performance, quality and optimisation of digital channels such as CRM, web, paid media and virtual events.
• Use analytics, A/B testing and experimentation to refine execution and strengthen digital performance.
• Localise and deploy digital assets for the UK market, ensuring quality, consistency and timely updates.
• Feed digital insights and performance data into brand and commercial planning to support data-driven decisions.
• Maintain high compliance standards across all digital activity, including consent rules, data privacy and ABPI.
• Deliver timely, high-quality execution reflects brand and customer strategy, maintaining accuracy and strong performance.
• Lead relationships with external agencies and vendors, setting clear expectations, overseeing delivery against SLAs, timelines, and quality standards.
• Own and manage allocated digital marketing budgets, ensuring spend is optimised against performance, priorities, and agreed objectives.
• Forecast digital investment and resource needs across channels and campaigns, balancing demand, capacity, and ROI
• Monitors spend versus plan, proactively identifying risks, efficiencies, and reallocation opportunities to maximise impact.
• Influence and build alignment across stakeholders in complex, ambiguous, and sometimes competing situations, balancing brand, commercial, medical, regulatory, and technical considerations.
• Confidently challenge and shape thinking, using insight and evidence to drive decisions and secure buy‑in across a matrix organisation.

Skills

Campaign Analytics

Data Analytics

Marketing Analytics

Omnichannel Marketing

Project Management

Job description

Job Description

The Digital Marketer is responsible for delivering high quality, insight driven digital and omnichannel execution that amplifies brand strategy and creates seamless, meaningful customer experiences. This role focuses on execution excellence and optimisation, owning digital channels, customer journeys, and performance measurement. Working closely with Strategic Marketing, Brand and Customer Marketing, Data & Analytics, and external partners, the Digital Marketer ensures digital activity is compliant, measurable, and continuously improved through test and learn approaches.

Key Responsibilities:

• Execute insight‑driven digital activity aligned with brand priorities to enhance customer engagement.
• Lead, Design, map and optimise customer journeys and touchpoint planning , ensuring coordinated content and seamless orchestration across channels.
• Manage performance, quality and optimisation of digital channels such as CRM, web, paid media and virtual events.
• Use analytics, A/B testing and experimentation to refine execution and strengthen digital performance.
• Localise and deploy digital assets for the UK market, ensuring quality, consistency and timely updates.
• Feed digital insights and performance data into brand and commercial planning to support data‑driven decisions.
• Maintain high compliance standards across all digital activity, including consent rules, data privacy and ABPI.
• Deliver timely, high‑quality execution that reflects brand and customer strategy, maintaining accuracy and strong performance.
• Lead relationships with external agencies and vendors, setting clear expectations, overseeing delivery against agreed SLAs, timelines, and quality standards.
• Hold partners accountable for performance, compliance, and continuous improvement, ensuring external capability scales effectively with business needs.
• Own and manage allocated digital marketing budgets, ensuring spend is optimised against performance, priorities, and agreed objectives.
• Forecast digital investment and resource needs across channels and campaigns, balancing demand, capacity, and ROI
• Monitors spend versus plan, proactively identifying risks, efficiencies, and reallocation opportunities to maximise impact.
• Influence and build alignment across stakeholders in complex, ambiguous, and sometimes competing situations, balancing brand, commercial, medical, regulatory, and technical considerations.
• Confidently challenge and shape thinking, using insight and evidence to drive decisions and secure buy‑in across a matrix organisation.

Skills and Competencies required:

• Experience delivering digital or omnichannel marketing in a complex, regulated environment.
• Strong understanding of digital channels, customer journeys, and marketing technology.
• Demonstrated ability to use analytics and experimentation to improve performance.
• Strong organisational skills with attention to quality, accuracy, and compliance.
• Collaborative mindset with the ability to work effectively across cross‑functional teams.
• Passion for continuous improvement and customer‑centric digital experiences.

Leadership Behaviours required:

• Win as One Team – Works seamlessly across Marketing, Medical, Data & Analytics, IT and Global teams to enable integrated, consistent, and high‑quality digital execution.
• Focus on What Matters – Translates global strategy into clear UK plans and uses data, analytics, and disciplined optimisation to drive value and impactful delivery.
• Act with Urgency – Accelerates adoption of digital tools and behaviours, removes barriers to execution, and responds quickly to new opportunities and customer needs.
• Experiment, Learn & Adapt - Champions a test‑and‑learn mindset, encourages experimentation and uses insights to advance digital maturity and evolve marketing practices.

Experience required:

• Some experience in marketing, digital execution, customer engagement or account‑based roles within pharmaceuticals, healthcare, or other regulated sectors.
• Experience managing budgets, agency partners, or external vendors within a digital or omnichannel marketing environment.
• Proven experience delivering digital and omnichannel marketing initiatives, including customer journey development, account‑level execution, and supporting or managing congress activities.
• Experience supporting or coordinating brand‑level or local‑market activities, such as asset localisation, field‑facing materials, or tactical execution.
• Exposure to performance analytics, dashboards, or insight‑driven optimisation of campaigns or customer journeys.
• Strong organisational discipline with the ability to manage multiple workflows, deliver high‑quality work, and operate within ABPI/governance requirements

Required Skills:

Campaign Analytics, Data Analytics, Marketing Analytics, Omnichannel Marketing, Project Management

Preferred Skills:

Digital Marketing, Stakeholder Management

Employee Status: Project Temps (Fixed Term) Relocation: Domestic VISA Sponsorship: No Travel Requirements: No Travel Required Flexible Work Arrangements: Hybrid Shift: Not Indicated Valid Driving License: No Hazardous Material(s): na Job Posting End Date: 10/17/2026 *A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where we have codified our legacy for over a century. Our success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.