Digital Marketing Officer

Viatris; Hatfield; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Excellent career progression

Work-life balance initiatives

Bonus scheme

Health insurance

Pension

Job summary

Viatris UK Healthcare is seeking a Digital Marketing Officer to plan, deliver and optimise omnichannel digital campaigns that drive customer engagement and business results across the UK. You will work closely with brand teams and cross-functional partners, delivering digital initiatives that enhance the customer experience.

The role requires extensive digital marketing experience, proficiency with CRM/marketing automation, analytics and CMS platforms, and strong stakeholder communication.

Qualifications

• Extensive experience in digital marketing and customer engagement campaigns.
• Experience with email marketing, CRM/marketing automation and analytics.
• Proven ability to manage digital platforms and CMS systems.
• Strong communication and stakeholder management skills.

Responsibilities

• Support development and implementation of digital marketing plans.
• Deliver and optimize digital campaigns and engagement initiatives.
• Present plans and insights to senior leaders.
• Manage end-to-end delivery of campaigns across channels.
• Coordinate with agencies and internal stakeholders.
• Monitor performance and recommend optimizations.
• Ensure campaigns comply with ABPI, PAGB, PV and privacy.
• Champion omnichannel approaches and digital tools.
• Drive customer engagement journeys and personalised communications.
• Oversee websites, CRM, SFMC and analytics platforms.
• Stay updated on digital trends and innovations.
• Work with cross-functional teams and external partners.

Skills

Digital marketing

Campaign planning

CRM & marketing automation

Email marketing

Analytics & insights

Stakeholder communication

Cross-functional collaboration

Project management

Strategic thinking

Independent working

Education

Degree in Marketing / CIM / IDM

Tools

SFMC

Salesforce

Veeva

Sitecore

Google Analytics

CMS platforms

Job description

Viatris UK Healthcare

Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.

We have been included on number of award lists that demonstrate the impact we are making.

Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.

For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.

The Role & What You Will Be Doing

The Digital Marketing Officer is responsible for planning, delivering and optimising digital marketing campaigns, customer engagement and omnichannel activities in support of brand and business objectives across the UK business.

Working closely with brand teams, customer facing teams and cross functional stakeholders, the role owns the delivery of digital campaigns, customer engagement activities and digital platforms that enhance customer experience and improve engagement.

The role provides digital expertise, recommendations and constructive challenge to support engagement planning and decision making, ensuring activities are insight led, compliant and aligned with customer and business needs.

Every day, we rise to the challenge to make a difference and here’s how the Digital Marketing Officer role will make an impact:

Key Responsibilities

• Support the development and implementation of digital marketing and customer engagement plans aligned to business and brand objectives
• Provide digital expertise, recommendations and constructive challenge to support planning, decision making and campaign development
• Confidence communicating and presenting digital plans, recommendations, performance insights and opportunities to stakeholders, including senior leaders
• Support the development of customer engagement activities, journeys and personalised communications across relevant channels
• Own and manage the end to end delivery of digital campaigns, projects and platforms, ensuring activities are aligned with business objectives, customer needs
• Lead the execution, deployment and optimisation of digital activities across relevant channels, including email, websites, analytics, CRM, webinars and other customer engagement platforms
• Monitor campaign performance, customer engagement and channel effectiveness, providing recommendations for optimisation and continuous improvement
• Use customer and campaign insights to provide recommendations that improve customer experience, engagement and business outcomes
• Manage and optimise digital platforms, including websites, CRM, SFMC, social media, ensuring content is accurate, compliant, customer focused and aligned with business objectives
• Manage relationships with agencies and internal stakeholders to ensure high quality delivery of digital activities
• Monitor competitor activity, digital trends and emerging technologies to identify opportunities for innovation and improvement
• Ensure all digital activities comply with relevant company policies, compliance standards, industry regulations and governance requirements, including ABPI, PAGB, Pharmacovigilance (PV) and data privacy requirements
• Champion the adoption of digital tools, customer engagement approaches and omnichannel ways of working to improve campaign effectiveness and customer experience

About Your Skills & Experience

For this role, we’re looking for a candidate who has an effective combination of the following qualifications, skills and experiences:

Essential

• Significant experience in digital marketing, digital engagement or a related role, with a proven track record of delivering digital campaigns, customer engagement activities and platform management
• Understanding of digital marketing channels and customer engagement approaches, including email, web, search, social and marketing automation
• Experience using customer, campaign and performance data to generate insights and recommendations
• Experience using email marketing, database management and CRM/marketing automation platforms
• Experience working with digital platforms, websites or content management systems (CMS) and google analytics
• Strong project management and organisational skills with the ability to manage multiple priorities and projects
• Excellent communication, stakeholder management and influencing skills
• Strong analytical, challenge and problem solving abilities
• Ability to work collaboratively across cross functional teams
• Ability to work independently, manage priorities and proactively identify opportunities to improve customer engagement and digital effectiveness

Desirable

• Experience within pharmaceutical, healthcare or other regulated industries
• Understanding of customer engagement, omnichannel and customer journey planning
• Experience with Veeva, Salesforce, SFMC, Sitecore or similar CMS platforms
• Knowledge of customer segmentation, personalisation and customer experience principles
• Understanding of ABPI, PAGB or relevant compliance frameworks
• Awareness of AI enabled tools and emerging digital technologies
• Degree or professional qualification in marketing, digital marketing, communications or a related discipline (e.g. CIM, IDM or equivalent)

At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t fully align with every requirement, we still encourage you to apply. You may just be the right candidate for this or other roles.

Benefits At Viatris

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. Some of our benefits include the following on top of a competitive salary:

• Excellent career progression opportunities
• Work-life balance initiatives
• Bonus scheme
• Health insurance
• Pension

Diversity & Inclusion at Viatris

At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit https://www.viatris.com/en/Careers/Diversity-and-Inclusion

Sustainability at Viatris

Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognizing that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit https://www.viatris.com/en/about-us/corporate-responsibility

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer.