Digital Journeys Senior Executive

Confidential; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

British Heart Foundation is recruiting a Digital Journeys Senior Executive for a 12-month fixed-term contract to lead the migration from Dotdigital to Adobe and redesign hundreds of campaigns into customer-centred journeys. You’ll own journeys from brief to delivery, configuring segmentation, workflows, personalisation and automation.

You’ll work across Digital, Data, Retention and Customer Journeys, ensuring rigorous testing, optimisation and accountable delivery of measurable customer

Qualifications

• Experience designing, building and delivering customer journeys in a marketing automation platform.
• Strong knowledge of audience segmentation, workflow logic and personalisation.
• Experience with marketing automation platforms like Adobe Campaign or Adobe Journey Optimizer is beneficial.
• Familiarity with Dotdigital, Salesforce or Braze is advantageous.

Responsibilities

• Own assigned customer journeys from brief through to delivery.
• Migrate marketing automation platform from Dotdigital to Adobe.
• Configure audience segmentation, workflow logic, personalisation and automation.
• Test, optimise and establish new standards across the organisation.
• Collaborate with Digital, Data, Retention and Customer Journeys teams.

Skills

Customer journey design & delivery

Campaign delivery

Stakeholder collaboration

Tools

Adobe Campaign

Adobe Journey Optimizer

Dotdigital

Salesforce

Braze

Job description

Do you have experience creating email campaigns and digital communications that bring customer journeys to life? Want to help shape the future of customer engagement at British Heart Foundation?

We're recruiting a Digital Journeys Senior Executives on 12-month fixed-term contracts to support one of our biggest digital transformation programmes.

About the role

British Heart Foundation is investing in Enterprise Foundations, an organisation-wide transformation programme designed to help us become a more customer-centric organisation through new technology, better use of data and more connected ways of working.

As a Digital Journeys Senior Executive, you'll help deliver one of the programme's most significant workstreams: migrating our marketing automation platform from Dotdigital to Adobe and redesigning hundreds of campaigns into customer-centred journeys.

You'll own assigned customer journeys from brief through to delivery, translating journey designs into live Adobe builds and configuring audience segmentation, workflow logic, personalisation and automation. Through rigorous testing and optimisation, you'll help ensure every communication delivers a relevant and connected customer experience.

Working through a series of transformation sprints, you'll contribute to rebuilding and improving existing campaigns while helping establish new standards, processes and ways of working across the organisation. You'll work closely with colleagues across Digital, Data, Retention and Customer Journeys, gaining valuable experience in marketing automation, customer journey orchestration and digital transformation delivery.

Your work will directly influence how we engage audiences and support more people to connect with BHF's mission.

About You

As our ideal candidate, you'll already have experience designing, building and delivering customer journeys, email campaigns or SMS communications within a marketing automation platform, alongside a strong understanding of audience segmentation, workflow logic and personalisation.

You'll bring strong knowledge of customer journey design, marketing automation and campaign delivery, together with experience using customer data to create relevant, targeted communications. Experience with Adobe Campaign or Adobe Journey Optimizer would be beneficial, but we're equally interested in candidates with experience using platforms such as Dotdigital, Salesforce or Braze who are excited to develop their Adobe expertise.

You'll be confident translating briefs and requirements into live journey builds, using performance insight to identify improvements and working collaboratively with stakeholders across digital, data, technology and marketing teams. Strong attention to detail, testing and quality assurance will be key to your success.

Most importantly, you'll be customer-focused, organised and naturally curious. You'll enjoy learning new technologies, solving problems and finding better ways to create journeys that deliver measurable results.

Working arrangements

These 12-month fixed-term roles provide additional capacity for the Digital Content & Journeys team during the Enterprise Foundations (EF) transformation programme.

These roles will specifically support the migration to Adobe and the building of hundreds of personalised customer journeys through sprint cycles until May 2027, followed by optimisation and hypercare. These roles provide the additional capacity needed to deliver the EF programme's goals.

As this role is linked to a time-limited transformation programme, it is not intended to form part of BHF's ongoing permanent structure beyond completion of the project and associated optimisation activity. Following completion of the programme, responsibility for the ongoing management and optimisation of journeys will sit within the permanent Digital Content & Journeys team.

The contract is expected to end after 12 months when the additional funded programme activity and associated resourcing requirement are expected to conclude.

This is a hybrid role, where your work will be split between your home and at least one day per week in our London office. This may vary from time to time so you will need to work in a flexible way to unlock your best work for our cause.

Interview process

The interview process will consist of two stages. We plan for first stage interviews will be held over MS Teams on w/c 28 Sep 26 . For those successful, there will be second stage interviews in-person at our London Office (NW1 7 AW) on 08 Oct 2026.