Digital Insights Analyst

Sanctuary Group; Worcester; On-site; GBP 37,000 - 40,000; Full time

Job summary

An established industry player is seeking a Digital Insights Analyst to join their dynamic Digital Marketing Team. This exciting role involves leading analytics efforts, managing Google Analytics and Tag Manager, and developing insights that drive improvements across various websites. You will collaborate with multiple teams to enhance customer experiences through data-driven decisions. With a commitment to diversity and employee wellbeing, this organization offers a range of benefits and a supportive work environment. If you're passionate about digital marketing and analytics, this is the perfect opportunity to make a meaningful impact.

Benefits

25 days annual leave plus public holidays

Pension scheme with employer contributions

Life Assurance

Employee Advice Service

Cycle to Work scheme

Voluntary health plans

Wellbeing support and tools

Employee platform for discounts and resources

Employee Networks for inclusion

Flexible employee benefits

Qualifications

• Degree or equivalent in Marketing or related field required.
• Strong understanding of marketing, design, and social media.

Responsibilities

• Lead development of Google Analytics dashboards and reporting.
• Analyze website performance and customer behavior for insights.

Skills

Google Analytics (GA4)

Google Tag Manager

Power BI

Stakeholder Management

Marketing Knowledge

GDPR Compliance

User Insights Analysis

Education

Degree in Marketing or Equivalent

Tools

Power BI

Google Tag Manager

Job description

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Sanctuary is one of the UK’s leading providers of housing, care and community services. With around13,000 employees, we maintain a culture where diversity is valued and talent is nurtured and rewarded.

Digital Insights Analyst

Worcester

£37,414 - £39,383 per year

35 hours per week

The Digital Insights Analyst will join the Digital Marketing Team, which is part of the wider Communications team. The team is responsible for Sanctuary's websites, making sure they're accessible and performing as they should, as well as driving traffic to the sites through e-marketing and PPC campaigns across our multiple brands.

The Digital Insights Analyst is a new role in the team, leading on our approach to analytics and digital insights. You’ll be responsible for managing our GA4 and Google Tag Manager accounts, working across a variety of websites, and ensuring the reporting needs of marketing teams are met. You will use customer insight to drive change and improvements, analyse content performance and create meaningful dashboards to present data.

The role of Data Insights Analyst will include:

• Leading on the development and management of Google Analytics (GA4) dashboards, establishing a regular reporting pattern and making recommendations to both improve the customer experience and support marketing teams with their objectives
• Developing relationships with colleagues across Sanctuary to gain an in-depth understanding of our business areas
• Developing high-quality analysis related to understanding website performance, customer behaviour, market trends, and broader digital insight requirements, creating relevant dashboards using tools including Power BI
• Analysing content performance to make recommendations to improve the customer experience
• Managing third party marketing tagging and tracking across Sanctuary's websites

Skills and experiences:

• Degree, management qualification or relevant professional qualification or knowledge and ability at an equivalent level (preferably in Marketing)
• Thorough working knowledge of marketing, design and social media
• Comprehensive knowledge of GDPR, accessibility and data compliance/laws
• Comprehensive experience of user insights and leveraging these for customer benefit
• Proven experience of stakeholder management and working across multiple business areas

Why work for us?

One of the UK’s leading providers of housing, care and commercial services, Sanctuary employs more than 14,000 people and manages over 116,000 units of accommodation throughout England and Scotland, including general rented, retirement living, supported housing, student and key worker accommodation and care homes. Sanctuary also provides a range of other services including maintenance, care and telecare, all of which are delivered by our dedicated employees who are completely committed to customer service.

As part of our commitment to making Sanctuary a great place to work, where your wellbeing is of genuine importance, we have developed an attractive employment package. The package recognises your contribution, supports your physical, mental and financial health and gives you the flexibility to tailor your employee benefits by offering:

• 25 days annual leave (rising to a maximum of 30 days) plus public holidays
• A pension scheme with matching employer contributions from Sanctuary up to set limits
• Life Assurance
• Employee Advice Service including counselling
• Cycle to Work scheme
• Voluntary health plans
• Wellbeing support and tools
• Employee platform to access your reward and wellbeing package online, find exclusive discounts, wellbeing resources and recognition tools
• Employee Networks, with a shared interest in inclusion, and who provide invaluable support to colleagues
• Role salary is £37,414 (rising to £39,383 per annum after 12 months, subject to satisfactory performance)

If you're unsure about any details, have questions about the role or want to discuss a need for adjustments, our fantastic talent team will be happy to help you [e-mail]

We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.

Inclusion is one of our core values. Our goal is to be a diverse, inclusive organisation where our people thrive and meet our customers’ needs with fairness and empathy. We know having a range of ideas and opinions makes a difference. We encourage and welcome applications from people from diverse backgrounds to support this mission. We will make adjustments throughout your application process, in line with Sanctuary’s commitment to our Disability Confident employer status.

Building Equality and Diversity

Sanctuary Group encourages and welcomes applications from people from diverse backgrounds to support our commitment to offering an inclusive environment for our employees and customers.
We work closely with the Home Office in order to prevent unlawful working.
Sanctuary Group is a trading name of Sanctuary Housing Association, an exempt charity.