Digital Insight Analyst

JR United Kingdom; Northampton; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading Ecommerce brand in the UK seeks a Digital Insight Analyst to drive digital performance and insights. The role focuses on analysing website metrics, building dashboards, and supporting digital marketing strategies, aiming to enhance user experience and conversion rates. Ideal for data analysts passionate about their career growth within a collaborative environment.

Qualifications

• Experience as a Web or Digital Analyst with ecommerce metrics.
• Strong knowledge of GA4 and experience with data visualisation tools.
• Ability to communicate insights effectively to non-technical stakeholders.

Responsibilities

• Analyse website and customer behaviour data to drive insights.
• Develop dashboards and visualisations for performance monitoring.
• Support marketing teams to evaluate campaign effectiveness and improve conversions.

Skills

Data Analysis

Communication

Stakeholder Management

Ecommerce Metrics

GA4

Data Visualisation

Dashboard Development

Tools

Power BI

Tableau

Shopify

ContentSquare

Job description

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Are you a passionate Digital Insight Analyst looking to join a high-growth Ecommerce brand?

Forward Role is excited to be supporting in the search for a passionate Digital Insight Analyst.

This is an exciting opportunity to play a key role in shaping digital performance for a thriving, product-led retail business with major growth plans across new product categories, digital marketing, and international markets.

As a Digital Insight Analyst, you will join a newly developed and growing data function. You will the bridge between data and decision-making – providing deep insights that will shape UX, optimise conversion, and drive digital strategy across ecommerce and marketing.

The role will be predominantly focusing on on-site analysis – digging in to ecommerce and website metrics, unearthing actionable insights and driving change.

You will also be supporting the Performance Marketing team in understanding campaign effectiveness across different channels - using insights to make improvements and increase conversions.

• Analyse website and customer behaviour data
• Report on key digital metrics including conversion, basket behaviour, checkout flow, and engagement.
• Build customer journey profiles and segment analysis to support strategic planning and conversion improvements.
• Develop dashboards and visualisations to help stakeholders monitor performance and spot trends.
• Evaluate the impact of website changes, content updates, and marketing campaigns on performance metrics.
• Support A/B testing initiatives to continuously drive conversion and improvements to the user experience.
• Provide insights that inform trading, design, and content decisions.
• Work closely with teams across Digital, Marketing, and Ecom to define and answer key business questions.
• Present data in a way that is clear and digestible for non-technical audiences.

Skills & Experience:

• Previous experience as a Web or Digital Analyst (or similar insights driven role) – you must have experience working with website and digital data, and ideally ecommerce/retail metrics.
• Experience with GA4 is essential
• Shopify, ContentSquare and Power BI are desirable
• Experience building reports and dashboards
• Comfortable working with large data sets and turning them into actionable insights.
• Excellent communication skills and stakeholder management.
• Experience with data visualisation tools (Power BI, Tableau, etc.) is a plus.

This is a fantastic role for someone ready to take the next step in their digital analytics career, joining a collaborative team at a business undergoing exciting growth!