Digital Insight Analyst

JR United Kingdom; Birmingham; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a high-growth Ecommerce brand as a Digital Insight Analyst, playing a pivotal role in shaping digital performance through data-driven insights. This role focuses on ecommerce and website analytics, collaborating with marketing teams to optimize conversion and business strategies.

Qualifications

• Experience as a Web or Digital Analyst with ecommerce metrics.
• Proficient in GA4 and comfortable with large datasets.
• Strong communication and reporting skills.

Responsibilities

• Conduct in-depth analysis of ecommerce metrics and user behaviour.
• Develop actionable insights and metrics for decision-making.
• Collaborate with teams on data-driven strategies.

Skills

Data analysis

Stakeholder management

Web analytics

Customer behaviour analysis

Communication skills

Tools

GA4

Power BI

Tableau

Shopify

ContentSquare

Job description

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Are you a passionate Digital Insight Analyst looking to join a high-growth Ecommerce brand?

Forward Role is excited to be supporting in the search for a passionate Digital Insight Analyst.

This is an exciting opportunity to play a key role in shaping digital performance for a thriving, product-led retail business with major growth plans across new product categories, digital marketing, and international markets.

As a Digital Insight Analyst, you will join a newly developed and growing data function. You will the bridge between data and decision-making – providing deep insights that will shape UX, optimise conversion, and drive digital strategy across ecommerce and marketing.

The role will be predominantly focusing on on-site analysis – digging in to ecommerce and website metrics, unearthing actionable insights and driving change.

You will also be supporting the Performance Marketing team in understanding campaign effectiveness across different channels - using insights to make improvements and increase conversions.

• Analyse website and customer behaviour data
• Report on key digital metrics including conversion, basket behaviour, checkout flow, and engagement.
• Build customer journey profiles and segment analysis to support strategic planning and conversion improvements.
• Develop dashboards and visualisations to help stakeholders monitor performance and spot trends.
• Evaluate the impact of website changes, content updates, and marketing campaigns on performance metrics.
• Support A/B testing initiatives to continuously drive conversion and improvements to the user experience.
• Provide insights that inform trading, design, and content decisions.
• Work closely with teams across Digital, Marketing, and Ecom to define and answer key business questions.
• Present data in a way that is clear and digestible for non-technical audiences.

Skills & Experience:

• Previous experience as a Web or Digital Analyst (or similar insights driven role) – you must have experience working with website and digital data, and ideally ecommerce/retail metrics.
• Experience with GA4 is essential
• Shopify, ContentSquare and Power BI are desirable
• Experience building reports and dashboards
• Comfortable working with large data sets and turning them into actionable insights.
• Excellent communication skills and stakeholder management.
• Experience with data visualisation tools (Power BI, Tableau, etc.) is a plus.

This is a fantastic role for someone ready to take the next step in their digital analytics career, joining a collaborative team at a business undergoing exciting growth!