Digital Insight Analyst

JR United Kingdom; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

An innovative marketing agency is seeking a Digital Insight Analyst to join their team on a critical project focused on marketing channel performance. This role is perfect for someone passionate about data, capable of transforming complex insights into clear recommendations for marketing teams. You will leverage your expertise in statistical analysis, A/B testing, and data presentation to drive impactful results. Collaborating closely with various data sources, including Google Analytics 4 and Python, you will help clients understand their marketing performance and optimize their strategies. If you thrive in a data-driven environment and enjoy presenting insights to diverse audiences, this opportunity is for you.

Qualifications

• Strong experience in statistical analysis and data-driven decision-making.
• Proficient in Python for data wrangling and statistical testing.

Responsibilities

• Conduct statistical analysis of marketing performance across various channels.
• Build and run A/B tests, translating results into actionable business insights.

Skills

Google Analytics 4 (GA4)

Python

Excel

Power BI

Statistical Analysis

Data Presentation

Tools

Power BI

Tableau

Looker

Job description

Great contract opportunity with a Marketing Agency who are looking for a Digital Insight Analyst to support one of their key clients on a high-impact project focused on marketing channel performance and statistical analysis.

This is a role for someone who loves getting into the data – and knows how to turn complex insights into clear, actionable recommendations for marketing teams.

Role & Responsibilities

• Statistical analysis of marketing performance across paid, organic, CRM, online and offline channels
• Building and running A/B tests (on features, audiences, or channels) and translating the results into business recommendations
• Running regression analysis, forecasting, and presenting insights to non-technical stakeholders
• Post-campaign analysis and reporting – helping clients understand what worked and what didn’t
• Working closely with GA4 data, Excel data extracts, and slicing/dicing data using Python

Skills & Experience

• Strong experience with Google Analytics 4 (GA4)
• Proficient in Python – particularly for data wrangling, statistical testing (T-tests, etc.), and data analysis
• Comfortable working with Excel as a data source (data manipulation and cleaning)
• Experience with BI tools – Power BI preferred, but Tableau or Looker are also fine
• Solid grasp of marketing concepts – understanding how paid, organic, CRM channels work and how to optimise them
• Proven ability to present data-driven stories to non-technical audiences

£350-£400 per day, inside IR35, London, 2-3 days in the office