Digital Events Executive

TN United Kingdom; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

An exceptional opportunity for a Digital Events Specialist to join a leading company in Manchester. You will own and develop webinars that drive revenue growth, ensuring high-value content and strategic execution. This role offers substantial career advancement within a thriving organization that values innovation and growth.

Qualifications

• Proven experience in program management and developing webinars.
• Strong strategic thinking and tactical execution skills.
• Excellent verbal and written communication skills.

Responsibilities

• Plan and execute a comprehensive Wellbeing webinar program.
• Develop strategies for attracting and converting leads through webinars.
• Oversee the entire webinar program from concept to execution.

Skills

Strategic thinking

Tactical execution

Communication skills

Organisational skills

Tools

Webinar software

Digital marketing tools

Job description

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Do you want to work for an established group, in a growing team?

In a digital events role where you’ll have autonomy to own and develop webinars that directly impact revenue growth

Working in great offices in Manchester city centre and a fantastic benefits package?

This is a once in a career opportunity for an exceptional marketing executive to join a truly Sales Led business, maximising and leading the growth performance at an industry leading & Sunday Times ‘Best Places to Work’ organisation!

With an unrivalled track record of strong year on year growth of its subscription model business and part of a global group, with 14 operating companies and a group turnover of circa £400m, there is substantial financial backing for further expansion, including acquisition and international development. This presents an excellent career advancement opportunity for the right individual.

THE ROLE

You are a passionate, analytical, and highly organised Digital Events specialist. You will be pivotal in demand generation efforts, leveraging the expertise of internal professionals to attract and convert new leads.

You will promote webinars via digital platforms, ensure webinars run smoothly, and deliver against lead and revenue targets. You will own the end-to-end process, from pre-webinar promotion to lead management into sales.

• Strategically plan and execute a comprehensive Wellbeing webinar program

• Develop and implement strategies for attracting and converting leads through webinars

• Deliver the webinar plan including content schedule, multi-channel promotional plan, marketing platform deliverables, and sales plan to meet targets

• Prepare and distribute regular lead reports for sales and marketing teams

• Create briefs for marketing and sales teams to support webinar promotion, e.g., social media, email marketing, design, and sales pitch briefs

Strategic leadership

• Take ownership of the entire webinar program, from conceptualisation to execution

• Develop a strategic roadmap aligned with demand generation goals

• Ensure the program delivers high-value content and tangible results

• Deliver sales blueprints, including launching new webinar series, sales training, support collaterals, reporting, and insights to meet targets

Content Creation

• Oversee the entire webinar program from concept to execution

• Create engaging marketing campaigns through web, paid social, email, and organic social channels to drive registration and attendance

• Work with subject matter experts and marketing teams to develop content for live or simulated webinars

• Produce webinar content that is educational, positions the company as a thought leader, and drives sales opportunities and revenue

THE CANDIDATE

• Proven experience in program management and developing webinars
• Strong strategic thinking and tactical execution skills
• Proficiency with webinar software and digital marketing tools
• Excellent verbal and written communication skills
• Excellent organisational skills and attention to detail

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